Silicon Valley Chamber Business Xpo | Reachlocal San Jose | Online Marketing

We will be having a Display Booth at the Silicon Valley Chamber Business Xpo

It is today here are the details:

Thursday, April 10, 2014 5:00 PM – 8:00 PM
Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054

http://web.sjchamber.com/events/Silicon-Valley-Chamber-Business-Xpo-1167/details

 

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Grow Your Business! Attend the Inaugural Silicon Valley Chamber Business Xpo on April 10.

 

**Pre Registration for this event is now closed. Walk ins are welcome!** 

Mix and Mingle with 1,000 chamber members and non-members at the Silicon Valley Chamber Business Xpo. Over 100 table top booths will be featured at this Xpo. Please note, we are sold out of table top booths.

Seminars

Click here to register for all Seminars

2-3:15 p.m. How Business Owners Make More Money and Have More Time

3:30-4:45 p.m. Build Your Brand – Build Your Business: Social, Video, Email, & Other Marketing Tools to Take Your Business to the Next Level

3:30-4:45 p.m. Business Opportunities through Super Bowl 50 – Are you interested in learning how your business can benefit from Super Bowl 50?

The Following Chambers are Participating:

Cupertino Chamber of Commerce | Hispanic Chamber of Commerce of Silicon Valley | Los Altos Chamber of Commerce | Mountain View Chamber of Commerce | Palo Alto Chamber of Commerce | San Jose Silicon Valley Chamber of Commerce | Santa Clara Chamber of Commerce | Silicon Valley Black Chamber of Commerce | Sunnyvale Chamber of Commerce

Additional Details:

— Cost of Parking: FREE
— Where in the Santa Clara Convention Center will the Xpo be: HALL D
— Attendee check in will take place in the Great America Lobby, located outside HALL D
— Directions: Click here to view google map
— CASH BAR, please plan accordingly

And don’t forget . . . bring plenty of business cards!

 

Google Honors ReachLocal with North America Premier SMB Partner Award for “Best Quality Accounts”

google award

Still think the grass is greener on the other side? Think Again! Google has just announced the winner of the Premier SMB Partner Award for Best Quality and drum roll,,,,,,,,,,,,, ReachLocal has won! 🙂

Not only is ReachLocal a Premier SMB partner (the highest level achieved available) but we are also the exclusive Global SMB Partner with offices in almost every major continent.

“Our participation in the Google AdWords Premier SMB Partner Program underscores our commitment to helping local businesses harness the power of digital to help attract customers and grow their businesses,” said Josh Claman, president of ReachLocal. “Receipt of these awards is an honor and validation of our online marketing leadership and proficiency.”

http://www.businesswire.com/news/home/20140116005278/en/Google-Honors-ReachLocal-North-America-Premier-SMB#.Uth5UbRknz8

 

ReachLocal Introduces ReachEdge : A Smart Website with Capture Technology & Lead Management Software

So what’s ReachEdge?

Simply put it is a service that includes CMS Website Design, SEO, CRM, and Email Marketing.

lets go over the basic acronyms:

  1. Website Design with CMS or Content Management System – ReachLocal Designs you a Conversion Friendly Website that has all best practices to get you more leads plus a CMS. Simply put a CMS lets you log in to your website and make updates to it like adding pics or updating paragraphs (think of how you update your personal facebook page)
  2. SEO – or Search Engine Optimization, falls in two main buckets on-site and offsite. ReachLocal has the hardware in place to work on the On-Site SEO to help you rank on the search engines.
  3. CRM – Or Customer Relationship Management is a software that is baked into the ReachEdge technology that lets you organize and manage all new leads and customers in a platform that is designed to let you get more sales and insight on new vs active vs existing leads or accounts.
  4. Email Marketing, this ties into the CRM lead management system and lets you create workflows for automated emails based on the type of lead.

sales funnel

When looking at the sales funnel above ReachEdge is designed to boost the middle section of the funnel specifically the Contact and Choose sections.

 

New Google design layout for local entertainment searches | local seo

Google has changed the layout for some new categories in the local search field such as bars hotels and restaurants.
So as a small business what should you do? Well if you look at the screenshot first obvious thing is that you now have a tiny square pic shown prominently up top MAKE SURE YOU GET A NICE ONE UP!
In the older days of SEO, it was all word / link / position focused. This is yet another example of how things are shifting away from that. An attractive inviting picture “assuming you are already showing up top” will be the main differentiator now instead of what position you were in the old layout.
carousel google sj

Carousel Results:

Amusement parks Convenience stores Nature preserves Arcades Deli Night clubs Art galleries Diners Pizza Attractions Dog parks Polish Bakeries Ethiopian Record stores Bars Fast food Restaurants BBQ German Sandwich Beer Grocery stores Sandwiches Breakfast Hamburgers Seafood Breweries Hotels Soup Brewpubs Indian Stadiums Cafes Italian Stadiums Catering Japanese Steakhouses Chinese Mediterranean Sushi Clubs Mexican Tacos Coffee shops Motel Thai Colleges Movie theaters Theaters Comedy clubs Museums Vietnamese

 

Traditional Local Results:

Accountants Eye doctor Pet store Animal Shelters Financial Advisors Physician Antique shop Fire stations Plumber Apartments Florist Police stations Attorney Furniture store Post office Auto dealer Gas station Real estate agent Auto shops Golf course Recycling Banks Health club Schools Bike shop Hospitals Self storage Bookstores Hostel Shoe store Bowling alley Insurance Agents Shopping center Car rental Insurance agents Shops Casino Jewelry store Spa Church Laundry Swimming pool Clothing store Libraries Synagogue Credit unions Locksmiths Taiwanese Daycare Moving companies Tattoo Dentist Office space Temple Department store Painter Toy store Electrician Parks Travel agency Employment agencies Pawn shop Vet

 

SMX West 2013 Search Engine Marketing Conference | ReachLocal San Jose | Internet Marketing

Photos from the SMX West 2013 Conference that took place at the San Jose Convention Center March 11, 2013. One of the best things I enjoyed was seeing Matt Cutts from Google give insight on best practices of SEO.

IMG_4992

 

Google Cracking Down On Fake Review Companies | Reputation Management | SEO | Online Reputation

fake-reviews

Looks like they (Google) don’t want “review stations” an example, an orthodontist that has a public pc for users to log in and write reviews on.. looks like they will target the IP address of the reviews to see if there is a pattern of reviews from the same computer for the same business and in addition to this possibly look at on the same PC if multiple accounts and reviews are being logged into to write reviews to try and stop the fake accounts. Hopefully they have addressed mobile users that share the WIFI at the places to write a review.. an prime example would be a restaurant or coffee shop that offers free wifi and people writing reviews on thier iphone for that restaurant or coffee shop.

Google-plus-local-e1340208497783

From GOOGLE:

  For reviewers:

  • Sometimes you may want to review multiple locations of the same business, such as your favorite fast food chain. Just remember to tailor each review to the specific location. Others will want to know what sets that location apart – be it the super friendly drive thru person, or maybe the unexpectedly awesome lake views.
  • Don’t write reviews for your current employer. We don’t allow reviews from current owners or employees.
  • Spam bots use URLs to redirect to other sites or potentially spread malware. We won’t show reviews with links, so, don’t put URLs in the text of your reviews

For business owners:

  • Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies — and we’ll take them down.
  • We don’t take down negative reviews for simply being negative for anyone, regardless of any other relationships with Google. Instead, we encourage you to utilize the owner response functionality to respond to the review and address the user’s concerns.
  • If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and we certainly don’t remove reviews unless they violate our guidelines.
  • Don’t set up a computer or tablet device in your place of business for customers to leave reviews on site. Consider sending a reminder e-mail so customers can review on their own time.
  • Remember, we don’t allow you to give customers free gifts or discounts for leaving reviews.

For SEOs:

  • If a business accepts paper comment cards it might be tempting to collect them and “digitize” them by posting the reviews on Google+ Local. We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.

 http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews’

http://productforums.google.com/forum/#!category-topic/business/HjNuoboBL1A

 

Facebook Graph Search | Official Link to sign up for Waiting List | Social Media News

facebook graph search
Find people who share your interests. Want to start a book club or find a gym buddy? Connect with friends who like the same activities—and meet new people, too.Find more of what you’re looking for through your friends and connections. Graph Search is available now in a very limited beta program for English (US) audiences. Sign up now to find out when you can start using Graph Search.
Here is the official link from facebook to sign up for the waiting list https://www.facebook.com/about/graphsearch
try beta"
 

It’s Back :-) Google Maps Back on iPhone | Mobile App | Breaking News

photo

If you can remember from my previous article “Apple ditches Youtube & Google Maps in iOS 6”

iPhone Users have been frustrated with the new changes and had trouble navigating around town. The temporary fix was a link to the Google maps website through Safari but this was not an actual “app” and very frustrating as well.

Well its finally here.. so now the million dollar question is will iPhone users go back to  Google or are they already familiar with the other alternatives they were forced to use during the period. My guess is some marketshare of users will be lost due to this but the majority will go back. Google is helping brand the change on the main website google.com with the words:

New! Google Maps for iPhone is here. Get the app

Simply put and I bet everyone will jump on board.