Facebook Business Verified Page How To | Social Media Marketing

Facebook has implemented a Verified Page system very similar to the Google My Business Local Verified Page system. According to Facebook once you have been verified there is a natural boost in the search feature from Facebook users looking for your business once the profile has been phone verified.

screenshot3screenshot2screenshot

How do I verify my Page?

Some Pages for local businesses may be eligible for a gray verification badge. If you’re an admin and your Page is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’ publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.

To verify your Page:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’ name and address.

After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

 

Tit for Tat Developments @ Yelp | Reputation Management | Internet Marketing News

1/9/2014

In what the Washington Times is calling a decision “that could reshape the rules for online consumer reviews,” a Virginia court has ruled that Yelp must identify seven anonymous reviewers who left negative reviews for a carpet-cleaning business. In turn, the carpet-cleaning business will then be allowed to sue the Yelpers for defamation.

“We are disappointed that the Virginia Court of Appeals has issued a ruling that fails to adequately protect free speech rights on the internet, and which allows businesses to seek personal details about website users — without any evidence of wrongdoing — in efforts to silence online critics,” Yelp spokesman Vince Sollitto said in a statement. “Other states require that plaintiffs lay out actual facts before such information is allowed to be obtained, and have adopted strong protections in order to prevent online speech from being stifled by those upset with what has been said. We continue to urge Virginia to do the same.”

Source info:

http://www.washingtontimes.com/news/2014/jan/8/court-rules-yelp-website-must-identify-seven-negat/

http://insidescoopsf.sfgate.com/blog/2014/01/09/court-orders-yelp-to-reveal-anonymous-reviewers/

117048243_7cc6bb0b87_o

1/14/14

Blogger Matt McGee writes “It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat.”

This comes after news of an interview from the UK telegraph publication where Yelp chief executive Jeremy Stoppelman explains how the company is catching local businesses that pay for fake reviews red handed.

Source info:

http://searchengineland.com/yelp-turns-up-the-heat-285-consumer-alerts-issued-over-fake-reviews-181706

http://www.telegraph.co.uk/technology/news/10571494/Yelp-CEO-how-sting-operations-are-cleaning-up-reviews-on-the-web.html

yelp-buying-reviews

 

Instagram says it now has the right to sell your photos? infamous policy update is being revised | Instagram Policy Outcry | Breaking News

Instagram’s IP Policy change goes into effect Jan 16 and is causing a serious disrupt in the social media space. Some Instagram users are now threatening to remove all their photos and delete their accounts. All this started when articles started going viral on various social media platforms including twitter and facebook tuesday morning. the hashtag   #BoycottInstagram  is starting to trend today.

UPDATE 8:00PM:

Instagram co-founder Kevin Systrom said “legal documents are easy to misinterpret.”

“Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram,” Systrom said. “Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos.”

Systrom added that the company is updating the policy’s language to clarify the confusion. Instagram is also removing the section about incorporating users’ photos into ads, because “we do not have plans for anything like this,” he said.

Systrom also walked back any claim over photo ownership on the company’s behalf. He said listening to user feedback was one reason why the policy changes weren’t scheduled to go into effect until January 16.

instamine

Pc World Article:

http://www.pcworld.com/article/2021449/instagram-legal-documents-are-easy-to-misinterpet.html

Cnet Article:

http://news.cnet.com/8301-13578_3-57559710-38/instagram-says-it-now-has-the-right-to-sell-your-photos/

CNN Article:

http://www.cnn.com/2012/12/18/tech/social-media/instagram-terms-users

Gawker.com:

http://gawker.com/5969432/boycottinstagram-takes-off-after-instagram-moves-to-sell-users-photos

 

Facebook 5.0 Mobile update Released for iphone; 2x as fast | Facebook News

Facebook claimed in its announcement that Facebook 5.0 for iOS is twice as quick as the previous version of the application for actions including launching the app, scrolling through news feed, and opening photos. Co-Founder and CEO Mark Zuckerberg was happy with the new app, as well, posting on his page:

“We just released a new Facebook app for iPhone and iPad, and it’s a lot faster. Our team completely rewrote it from the ground up to focus on speed. It’s a big step forward.”

photo
 

Google Buys Wildfire | Social Media Marketing | Breaking News

wildfire google

wildfire google

Google, Inc. has its extended its foothold in social media advertising by acquiring Wildfire, which helps firms deploy marketing campaigns on social networking sites such as Twitter and Facebook.

link to the full article here:

http://www.istockanalyst.com/finance/story/5976982/google-goog-rages-ahead-in-social-ads-with-wildfire-buy?goback=%2Egde_650455_member_142377971

 

WildfireFounders

Here is a snippet from wildfire’s blog:

“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”

link to full article here : http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-google/

 

Are You Ready for the Timeline Switch on your Facebook Page?

March 30th is the deadline when Facebook will flip the switch, make sure you get your pictures ready.

SkandNetImageRecommendations

 

 

ReachLocal.com Has a Redesigned Website | Company News

new reachlocal website

ReachLocal (Nasdaq RLOC) has redesigned and added many pages to the existing website. Theofficial scoop from the company blog gets into many details of the new improvements and highlights a lot of the changes.

What’s New at ReachLocal.com? Not only does our new site highlight how we’ve helped local business owners with their online marketing, but it also features a completely new design for our brand, more interactive elements, enhanced content, and much, much more. We had many goals for the new ReachLocal website, but these three objectives were at the heart of what we wanted to accomplish:

1. Humanizing our Brand.

2. Proving our Results.

3. Sharing our Thought Leadership.

 

Social Media Marketing Tips | Fix that Profile Pic! | Profile Pic Cheat Sheet

Ever stumble across a business on twitter, youtube, or google plus and you can’t read the business name logo?

Here is the run down on sizes you need to make that graphic look clean and professional:

Square Profile:

Google Plus = 200 x 200 pixels

Twitter Pic = 72 x 72 pixels

Youtube Pic = 88 x 88 pixels

Rectangular Profile:

Facebook Pic = 180 width x 540 height pixels

Remember that on Facebook, make sure u create a nice tall profile pic. (don’t forget to center the thumbnail afterwards)

 

Google Plus Local Business Pages Are Here | How to Set Up & Optimize | Local SEO Tips

 

285006
Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform. Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles.

How Pages Differ from Profiles

First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.

Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. You will also notice on the sidebar of Pages the ability to +1 and share the Page, whereas in a personal Profile, these options aren’t available.

How to Set Up Your Local Business Page

To get started, go to: https://plus.google.com/pages/create. You will need a Google Plus Profile to complete this process. That’s because you will use your personal Profile to manage your Brand Page. Learn more about setting up a personal Profile to promote your local business.

Next, from Create a Page on Google+, you will select your business type. If you are marketing your business to local customers online, you’ll want to select “Local Business or Place” rather than the Product, Brand, or Company options, because those options do not have specific data formats to let you share localized information like your business phone number, address, and hours of operation.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

285009

1) Select Your Phone Number: If you’re like many businesses, you may have several phone numbers. The one you want to add here is whichever phone number you have associated with your business’ Google Place Page. This will help increase your number of citations to your Page and is also important for the next step.

2) Select Your Business Place: If your phone number is affiliated with your claimed Google Places Page, your business should show up in the next step, including business address. If it isn’t, you’ll need to add your business to Google, following the dialog boxes provided under the “Not found?” section.

3) Identify Your Business Category: Next, you will select the category for you Page. Make sure to select the best fit for your business type here, because this also tells Google important information about your business.

4) Create Your Page: Once you’ve finalized all this information, you’ll need to agree to the terms and conditions and click “Create.” This will generate your Google Plus Page.

5) Upload Your Page Image: Next, you will want to upload a business profile image. This will require you to crop your image into a square shape, so you may want to request a designer to optimize your image to display in a square area if it is not already.

6) Get the Word Out. At this point, you can share with your personal account’s followers that you have created a Google Plus Page. However, if you choose not to share right now, you will be able to go back in and share your Page from your personal Profile at a later time.

7) Customize Your Page: To customize your business Page, select from top left hand side of your navigation bar the “Profile” icon, which is in the shape of a silhouette surrounded by a circle. Then, click the “About” tab of your profile and select “Edit Profile.” When in edit mode, you will notice a red bar on your profile instructing you to click on different parts of your profile to edit them. Currently, you have the option to optimize the following fields on your Google Plus Page About tab: introduction, hours, website, contact info, and recommended links. Here’s how top optimize these elements of your Page:

A) Customize Your Business Tagline: Underneath your business name, you have the ability to customize your business tagline. To optimize this for search, try using a formula that includes your location as well as your primary business keyword (but not your business name). For example, local business BBQ Post 401 could use the tagline: “Fredericksburg’s Best Pit Barbeque.”

B) Optimize Your Introduction: Start by creating an optimized introduction about your business. Make sure to write it so it best describes your business to readers, and also use your most important local keywords in this copy, hyperlinking one or two important keywords to your business website.

C) Add Business Hours: Next, add in your business hours. Make sure these are consistent with your actual hours of operation, and check that this is updated on your Google Places Page as well.

D) List Your Website: Your business may have a website, as well as a blog, social profiles, and local listings. So, what should you pick for your website listing? For now, your best bet is to be consistent with whatever is listed on your Google Places Page.

E) Link to Relevant Profiles and Sites: On the sidebar of this page, you can add “Recommended Links.” This is where you will want to add your business blog, social profiles, local listings and review sites you want to promote. To optimize each of these, use the following format: “Business Name + Site Name” For example, to link to your business Facebook Page, in the Label section, write “Business Name Twitter,” and then in the next box, list your Page’s unique URL.

F) Add 5 Pictures to Your Page: Finally, go to the top of the page and click the section “Add some photos here,” and then upload five photos that best showcase the life of your brand. These will remain on the photo strip of your page until you remove them, so select photos and images that will best showcase the life of your business, like product, location and employee photos or even logos of awards your business has won.

Once you are finished, click “Done editing,” which will allow you to use Google Plus as your Page.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

 

Social Media Boxes and Like buttons 101 | What does this do and why do I need it?

This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.

A picture is worth 1000 words enjoy 😉

San Jose - ReachLocal - Internet Marketing Consultant - Talal Melhem, San Jose, CA 2011-09-08 16-25-34