Google Honors ReachLocal with North America Premier SMB Partner Award for “Best Quality Accounts”

google award

Still think the grass is greener on the other side? Think Again! Google has just announced the winner of the Premier SMB Partner Award for Best Quality and drum roll,,,,,,,,,,,,, ReachLocal has won! 🙂

Not only is ReachLocal a Premier SMB partner (the highest level achieved available) but we are also the exclusive Global SMB Partner with offices in almost every major continent.

“Our participation in the Google AdWords Premier SMB Partner Program underscores our commitment to helping local businesses harness the power of digital to help attract customers and grow their businesses,” said Josh Claman, president of ReachLocal. “Receipt of these awards is an honor and validation of our online marketing leadership and proficiency.”

http://www.businesswire.com/news/home/20140116005278/en/Google-Honors-ReachLocal-North-America-Premier-SMB#.Uth5UbRknz8

 

ReachLocal.com Has a Redesigned Website | Company News

new reachlocal website

ReachLocal (Nasdaq RLOC) has redesigned and added many pages to the existing website. Theofficial scoop from the company blog gets into many details of the new improvements and highlights a lot of the changes.

What’s New at ReachLocal.com? Not only does our new site highlight how we’ve helped local business owners with their online marketing, but it also features a completely new design for our brand, more interactive elements, enhanced content, and much, much more. We had many goals for the new ReachLocal website, but these three objectives were at the heart of what we wanted to accomplish:

1. Humanizing our Brand.

2. Proving our Results.

3. Sharing our Thought Leadership.

 

Small Business Marketing Solutions for Silicon Valley | Talal Melhem ReachLocal San Jose

 

DMA Map Region for SF Bay Area, Sacramento, & Monterey | Search Engine Marketing

When setting up a ReachSearch™ campaign (Pay Per Click search engine marketing) you can either set up a radius or a DMA (Designated Market Area). A radius is simply based in miles around a certain point (usually the location of the business)

When setting up a ReachDisplay™ campaign (Display Advertising) the publishers only allow DMA targeting.

I have included a quick guide on the 3 closest DMA’s for the ReachLocal San Jose office for reference.

San Francisco Bay Area DMA:

sf dma

Monterey DMA:

monterey dma

Sacramento DMA:

sac dma

 

ReachLocal – Google Adwords Premier SMB Partner | Internet Marketing News

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“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.”

The Google AdWords Premier SMB Partner program is reserved for companies that meet Google’s highest standards of excellence, which is why we’re especially honored to have been hand-picked by Google. After all, since we began, and to this very day, we’ve had one (and only one) focus: to help local business owners like you reach local customers online.

 

Google Analytics Upgrade : Multi-Channel Funnel Tool | Google News

google-analytics-logo

Advanced marketing plans encompass many facets including display banner /remarketing /  content article marketing / social media /organic / pay per click. Google Analytics can now measure some of these efforts.

As the video analogy explains, measuring results of a marketing campaign is not just who made the score, but what players on the team contributed and assisted.

Talal Melhem ReachLocal San Jose Internet Marketing Consultant

 

 

Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

“When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.”