Facebook has implemented a Verified Page system very similar to the Google My Business Local Verified Page system. According to Facebook once you have been verified there is a natural boost in the search feature from Facebook users looking for your business once the profile has been phone verified.
How do I verify my Page?
Some Pages for local businesses may be eligible for a gray verification badge. If you’re an admin and your Page is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’ publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.
To verify your Page:
Click Settings at the top of your Page
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter a publicly listed phone number for your business, your country and language
Click Call Me Now to allow Facebook to call you with a verification code
Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’ name and address.
After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.
Simply put it is a service that includes CMS Website Design, SEO, CRM, and Email Marketing.
lets go over the basic acronyms:
Website Design with CMS or Content Management System – ReachLocal Designs you a Conversion Friendly Website that has all best practices to get you more leads plus a CMS. Simply put a CMS lets you log in to your website and make updates to it like adding pics or updating paragraphs (think of how you update your personal facebook page)
SEO – or Search Engine Optimization, falls in two main buckets on-site and offsite. ReachLocal has the hardware in place to work on the On-Site SEO to help you rank on the search engines.
CRM – Or Customer Relationship Management is a software that is baked into the ReachEdge technology that lets you organize and manage all new leads and customers in a platform that is designed to let you get more sales and insight on new vs active vs existing leads or accounts.
Email Marketing, this ties into the CRM lead management system and lets you create workflows for automated emails based on the type of lead.
When looking at the sales funnel above ReachEdge is designed to boost the middle section of the funnel specifically the Contact and Choose sections.
Looks like they (Google) don’t want “review stations” an example, an orthodontist that has a public pc for users to log in and write reviews on.. looks like they will target the IP address of the reviews to see if there is a pattern of reviews from the same computer for the same business and in addition to this possibly look at on the same PC if multiple accounts and reviews are being logged into to write reviews to try and stop the fake accounts. Hopefully they have addressed mobile users that share the WIFI at the places to write a review.. an prime example would be a restaurant or coffee shop that offers free wifi and people writing reviews on thier iphone for that restaurant or coffee shop.
Sometimes you may want to review multiple locations of the same business, such as your favorite fast food chain. Just remember to tailor each review to the specific location. Others will want to know what sets that location apart – be it the super friendly drive thru person, or maybe the unexpectedly awesome lake views.
Don’t write reviews for your current employer. We don’t allow reviews from current owners or employees.
Spam bots use URLs to redirect to other sites or potentially spread malware. We won’t show reviews with links, so, don’t put URLs in the text of your reviews
For business owners:
Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies — and we’ll take them down.
We don’t take down negative reviews for simply being negative for anyone, regardless of any other relationships with Google. Instead, we encourage you to utilize the owner response functionality to respond to the review and address the user’s concerns.
If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and we certainly don’t remove reviews unless they violate our guidelines.
Don’t set up a computer or tablet device in your place of business for customers to leave reviews on site. Consider sending a reminder e-mail so customers can review on their own time.
Remember, we don’t allow you to give customers free gifts or discounts for leaving reviews.
If a business accepts paper comment cards it might be tempting to collect them and “digitize” them by posting the reviews on Google+ Local. We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.
This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.