Facebook Ads | Social Media Marketing | Best Tips

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What size should my ad image be?

For all ads, the best size image to upload is 1200×627 pixels, and Facebook recommends a minimum width of 600 pixels for images appearing in News Feed. Depending on what type of ad you’re creating, there also may be a recommended image size in the Ads Product Guide.

If your image is larger or smaller than the dimensions specified, it will be automatically resized. Animated or flash images are not supported.

 

Google Honors ReachLocal with North America Premier SMB Partner Award for “Best Quality Accounts”

google award

Still think the grass is greener on the other side? Think Again! Google has just announced the winner of the Premier SMB Partner Award for Best Quality and drum roll,,,,,,,,,,,,, ReachLocal has won! 🙂

Not only is ReachLocal a Premier SMB partner (the highest level achieved available) but we are also the exclusive Global SMB Partner with offices in almost every major continent.

“Our participation in the Google AdWords Premier SMB Partner Program underscores our commitment to helping local businesses harness the power of digital to help attract customers and grow their businesses,” said Josh Claman, president of ReachLocal. “Receipt of these awards is an honor and validation of our online marketing leadership and proficiency.”

http://www.businesswire.com/news/home/20140116005278/en/Google-Honors-ReachLocal-North-America-Premier-SMB#.Uth5UbRknz8

 

Tit for Tat Developments @ Yelp | Reputation Management | Internet Marketing News

1/9/2014

In what the Washington Times is calling a decision “that could reshape the rules for online consumer reviews,” a Virginia court has ruled that Yelp must identify seven anonymous reviewers who left negative reviews for a carpet-cleaning business. In turn, the carpet-cleaning business will then be allowed to sue the Yelpers for defamation.

“We are disappointed that the Virginia Court of Appeals has issued a ruling that fails to adequately protect free speech rights on the internet, and which allows businesses to seek personal details about website users — without any evidence of wrongdoing — in efforts to silence online critics,” Yelp spokesman Vince Sollitto said in a statement. “Other states require that plaintiffs lay out actual facts before such information is allowed to be obtained, and have adopted strong protections in order to prevent online speech from being stifled by those upset with what has been said. We continue to urge Virginia to do the same.”

Source info:

http://www.washingtontimes.com/news/2014/jan/8/court-rules-yelp-website-must-identify-seven-negat/

http://insidescoopsf.sfgate.com/blog/2014/01/09/court-orders-yelp-to-reveal-anonymous-reviewers/

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1/14/14

Blogger Matt McGee writes “It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat.”

This comes after news of an interview from the UK telegraph publication where Yelp chief executive Jeremy Stoppelman explains how the company is catching local businesses that pay for fake reviews red handed.

Source info:

http://searchengineland.com/yelp-turns-up-the-heat-285-consumer-alerts-issued-over-fake-reviews-181706

http://www.telegraph.co.uk/technology/news/10571494/Yelp-CEO-how-sting-operations-are-cleaning-up-reviews-on-the-web.html

yelp-buying-reviews

 

ReachLocal Introduces ReachEdge : A Smart Website with Capture Technology & Lead Management Software

So what’s ReachEdge?

Simply put it is a service that includes CMS Website Design, SEO, CRM, and Email Marketing.

lets go over the basic acronyms:

  1. Website Design with CMS or Content Management System – ReachLocal Designs you a Conversion Friendly Website that has all best practices to get you more leads plus a CMS. Simply put a CMS lets you log in to your website and make updates to it like adding pics or updating paragraphs (think of how you update your personal facebook page)
  2. SEO – or Search Engine Optimization, falls in two main buckets on-site and offsite. ReachLocal has the hardware in place to work on the On-Site SEO to help you rank on the search engines.
  3. CRM – Or Customer Relationship Management is a software that is baked into the ReachEdge technology that lets you organize and manage all new leads and customers in a platform that is designed to let you get more sales and insight on new vs active vs existing leads or accounts.
  4. Email Marketing, this ties into the CRM lead management system and lets you create workflows for automated emails based on the type of lead.

sales funnel

When looking at the sales funnel above ReachEdge is designed to boost the middle section of the funnel specifically the Contact and Choose sections.

 

New Google design layout for local entertainment searches | local seo

Google has changed the layout for some new categories in the local search field such as bars hotels and restaurants.
So as a small business what should you do? Well if you look at the screenshot first obvious thing is that you now have a tiny square pic shown prominently up top MAKE SURE YOU GET A NICE ONE UP!
In the older days of SEO, it was all word / link / position focused. This is yet another example of how things are shifting away from that. An attractive inviting picture “assuming you are already showing up top” will be the main differentiator now instead of what position you were in the old layout.
carousel google sj

Carousel Results:

Amusement parks Convenience stores Nature preserves Arcades Deli Night clubs Art galleries Diners Pizza Attractions Dog parks Polish Bakeries Ethiopian Record stores Bars Fast food Restaurants BBQ German Sandwich Beer Grocery stores Sandwiches Breakfast Hamburgers Seafood Breweries Hotels Soup Brewpubs Indian Stadiums Cafes Italian Stadiums Catering Japanese Steakhouses Chinese Mediterranean Sushi Clubs Mexican Tacos Coffee shops Motel Thai Colleges Movie theaters Theaters Comedy clubs Museums Vietnamese

 

Traditional Local Results:

Accountants Eye doctor Pet store Animal Shelters Financial Advisors Physician Antique shop Fire stations Plumber Apartments Florist Police stations Attorney Furniture store Post office Auto dealer Gas station Real estate agent Auto shops Golf course Recycling Banks Health club Schools Bike shop Hospitals Self storage Bookstores Hostel Shoe store Bowling alley Insurance Agents Shopping center Car rental Insurance agents Shops Casino Jewelry store Spa Church Laundry Swimming pool Clothing store Libraries Synagogue Credit unions Locksmiths Taiwanese Daycare Moving companies Tattoo Dentist Office space Temple Department store Painter Toy store Electrician Parks Travel agency Employment agencies Pawn shop Vet

 

SMX West 2013 Search Engine Marketing Conference | ReachLocal San Jose | Internet Marketing

Photos from the SMX West 2013 Conference that took place at the San Jose Convention Center March 11, 2013. One of the best things I enjoyed was seeing Matt Cutts from Google give insight on best practices of SEO.

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Google AdWords: Enhanced Campaigns Video | Search Engine Marketing | Breaking News

Enhanced Campaigns will roll out to advertisers as an option beginning in February. Google is planning to upgrade all campaigns in mid-2013.

 

Google Cracking Down On Fake Review Companies | Reputation Management | SEO | Online Reputation

fake-reviews

Looks like they (Google) don’t want “review stations” an example, an orthodontist that has a public pc for users to log in and write reviews on.. looks like they will target the IP address of the reviews to see if there is a pattern of reviews from the same computer for the same business and in addition to this possibly look at on the same PC if multiple accounts and reviews are being logged into to write reviews to try and stop the fake accounts. Hopefully they have addressed mobile users that share the WIFI at the places to write a review.. an prime example would be a restaurant or coffee shop that offers free wifi and people writing reviews on thier iphone for that restaurant or coffee shop.

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From GOOGLE:

  For reviewers:

  • Sometimes you may want to review multiple locations of the same business, such as your favorite fast food chain. Just remember to tailor each review to the specific location. Others will want to know what sets that location apart – be it the super friendly drive thru person, or maybe the unexpectedly awesome lake views.
  • Don’t write reviews for your current employer. We don’t allow reviews from current owners or employees.
  • Spam bots use URLs to redirect to other sites or potentially spread malware. We won’t show reviews with links, so, don’t put URLs in the text of your reviews

For business owners:

  • Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies — and we’ll take them down.
  • We don’t take down negative reviews for simply being negative for anyone, regardless of any other relationships with Google. Instead, we encourage you to utilize the owner response functionality to respond to the review and address the user’s concerns.
  • If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and we certainly don’t remove reviews unless they violate our guidelines.
  • Don’t set up a computer or tablet device in your place of business for customers to leave reviews on site. Consider sending a reminder e-mail so customers can review on their own time.
  • Remember, we don’t allow you to give customers free gifts or discounts for leaving reviews.

For SEOs:

  • If a business accepts paper comment cards it might be tempting to collect them and “digitize” them by posting the reviews on Google+ Local. We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.

 http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews’

http://productforums.google.com/forum/#!category-topic/business/HjNuoboBL1A