Tit for Tat Developments @ Yelp | Reputation Management | Internet Marketing News

1/9/2014

In what the Washington Times is calling a decision “that could reshape the rules for online consumer reviews,” a Virginia court has ruled that Yelp must identify seven anonymous reviewers who left negative reviews for a carpet-cleaning business. In turn, the carpet-cleaning business will then be allowed to sue the Yelpers for defamation.

“We are disappointed that the Virginia Court of Appeals has issued a ruling that fails to adequately protect free speech rights on the internet, and which allows businesses to seek personal details about website users — without any evidence of wrongdoing — in efforts to silence online critics,” Yelp spokesman Vince Sollitto said in a statement. “Other states require that plaintiffs lay out actual facts before such information is allowed to be obtained, and have adopted strong protections in order to prevent online speech from being stifled by those upset with what has been said. We continue to urge Virginia to do the same.”

Source info:

http://www.washingtontimes.com/news/2014/jan/8/court-rules-yelp-website-must-identify-seven-negat/

http://insidescoopsf.sfgate.com/blog/2014/01/09/court-orders-yelp-to-reveal-anonymous-reviewers/

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1/14/14

Blogger Matt McGee writes “It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat.”

This comes after news of an interview from the UK telegraph publication where Yelp chief executive Jeremy Stoppelman explains how the company is catching local businesses that pay for fake reviews red handed.

Source info:

http://searchengineland.com/yelp-turns-up-the-heat-285-consumer-alerts-issued-over-fake-reviews-181706

http://www.telegraph.co.uk/technology/news/10571494/Yelp-CEO-how-sting-operations-are-cleaning-up-reviews-on-the-web.html

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