Why you really need to fix your hours on your Google Plus Page | Google Maps

Ever go to a place only to find out it closed hours ago? The Google Maps app will now warn you before you even leave that it may be closed before you arrive. This works two ways though… people check stuff before making the drive to your store and with this new feature google will be checking even more hence influencing the decision process based on info it gets,

Here is the bottom line …

if your info is wrong and it warns that you are closed when you are open you are losing customers. If it says you are open when you are closed you not only lose customers but they might become angry and possibly write a bad review.
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Google Panda 4.0 Update | Local 7-Pack Updated | SEO News

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So it’s out! Matt Cutts has mentioned that Google Panda 4.0 was launched this Tuesday.https://twitter.com/mattcutts/status/468891756982185985

But it appears Maps are also updated.

Coincidence? Part of Panda or just part of another roll out at the same time? It is something that I have seen is going to really start to disrupt the local seo listings of google’s famous 7-pack A-G maps listings that gets incorporated into search engine results page listings.

Before, if you typed in a search phrase that triggered a local a-g listing eg. plumber, mechanic, electrician, etc. your location was determined by ip and you were shown a map of the city you were in and given 7 listings and a map of where they were. (see pics)

now it appears google has tightened the map radius to better serve more local choices (from what i see here in the san jose area north central and south san jose have their own sections now)

ELECTRICIAN BEFORE AFTERMOVING COMPANY BEFORE AFTER

What does this mean? By making the results smaller you will now have new choices of businesses that are geographically closer to you, what it also means is that the companies that were showing up before might not be in those new areas and get less traffic. This type of deregulation of the monopoly on basic keywords is going allow customers to find new businesses that were previously not showing up.

It should also open up a new wave of local seo targets for seo companies to sell their products to business owners looking to gain exposure on the 1st page of google.

Feel free to post your thoughts and comments on my blogs. I would love to hear if anyone else has noticed / experienced this.

 

New Google design layout for local entertainment searches | local seo

Google has changed the layout for some new categories in the local search field such as bars hotels and restaurants.
So as a small business what should you do? Well if you look at the screenshot first obvious thing is that you now have a tiny square pic shown prominently up top MAKE SURE YOU GET A NICE ONE UP!
In the older days of SEO, it was all word / link / position focused. This is yet another example of how things are shifting away from that. An attractive inviting picture “assuming you are already showing up top” will be the main differentiator now instead of what position you were in the old layout.
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Carousel Results:

Amusement parks Convenience stores Nature preserves Arcades Deli Night clubs Art galleries Diners Pizza Attractions Dog parks Polish Bakeries Ethiopian Record stores Bars Fast food Restaurants BBQ German Sandwich Beer Grocery stores Sandwiches Breakfast Hamburgers Seafood Breweries Hotels Soup Brewpubs Indian Stadiums Cafes Italian Stadiums Catering Japanese Steakhouses Chinese Mediterranean Sushi Clubs Mexican Tacos Coffee shops Motel Thai Colleges Movie theaters Theaters Comedy clubs Museums Vietnamese

 

Traditional Local Results:

Accountants Eye doctor Pet store Animal Shelters Financial Advisors Physician Antique shop Fire stations Plumber Apartments Florist Police stations Attorney Furniture store Post office Auto dealer Gas station Real estate agent Auto shops Golf course Recycling Banks Health club Schools Bike shop Hospitals Self storage Bookstores Hostel Shoe store Bowling alley Insurance Agents Shopping center Car rental Insurance agents Shops Casino Jewelry store Spa Church Laundry Swimming pool Clothing store Libraries Synagogue Credit unions Locksmiths Taiwanese Daycare Moving companies Tattoo Dentist Office space Temple Department store Painter Toy store Electrician Parks Travel agency Employment agencies Pawn shop Vet

 

Google Plus Local Business Pages Are Here | How to Set Up & Optimize | Local SEO Tips

 

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Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform. Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles.

How Pages Differ from Profiles

First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.

Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. You will also notice on the sidebar of Pages the ability to +1 and share the Page, whereas in a personal Profile, these options aren’t available.

How to Set Up Your Local Business Page

To get started, go to: https://plus.google.com/pages/create. You will need a Google Plus Profile to complete this process. That’s because you will use your personal Profile to manage your Brand Page. Learn more about setting up a personal Profile to promote your local business.

Next, from Create a Page on Google+, you will select your business type. If you are marketing your business to local customers online, you’ll want to select “Local Business or Place” rather than the Product, Brand, or Company options, because those options do not have specific data formats to let you share localized information like your business phone number, address, and hours of operation.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

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1) Select Your Phone Number: If you’re like many businesses, you may have several phone numbers. The one you want to add here is whichever phone number you have associated with your business’ Google Place Page. This will help increase your number of citations to your Page and is also important for the next step.

2) Select Your Business Place: If your phone number is affiliated with your claimed Google Places Page, your business should show up in the next step, including business address. If it isn’t, you’ll need to add your business to Google, following the dialog boxes provided under the “Not found?” section.

3) Identify Your Business Category: Next, you will select the category for you Page. Make sure to select the best fit for your business type here, because this also tells Google important information about your business.

4) Create Your Page: Once you’ve finalized all this information, you’ll need to agree to the terms and conditions and click “Create.” This will generate your Google Plus Page.

5) Upload Your Page Image: Next, you will want to upload a business profile image. This will require you to crop your image into a square shape, so you may want to request a designer to optimize your image to display in a square area if it is not already.

6) Get the Word Out. At this point, you can share with your personal account’s followers that you have created a Google Plus Page. However, if you choose not to share right now, you will be able to go back in and share your Page from your personal Profile at a later time.

7) Customize Your Page: To customize your business Page, select from top left hand side of your navigation bar the “Profile” icon, which is in the shape of a silhouette surrounded by a circle. Then, click the “About” tab of your profile and select “Edit Profile.” When in edit mode, you will notice a red bar on your profile instructing you to click on different parts of your profile to edit them. Currently, you have the option to optimize the following fields on your Google Plus Page About tab: introduction, hours, website, contact info, and recommended links. Here’s how top optimize these elements of your Page:

A) Customize Your Business Tagline: Underneath your business name, you have the ability to customize your business tagline. To optimize this for search, try using a formula that includes your location as well as your primary business keyword (but not your business name). For example, local business BBQ Post 401 could use the tagline: “Fredericksburg’s Best Pit Barbeque.”

B) Optimize Your Introduction: Start by creating an optimized introduction about your business. Make sure to write it so it best describes your business to readers, and also use your most important local keywords in this copy, hyperlinking one or two important keywords to your business website.

C) Add Business Hours: Next, add in your business hours. Make sure these are consistent with your actual hours of operation, and check that this is updated on your Google Places Page as well.

D) List Your Website: Your business may have a website, as well as a blog, social profiles, and local listings. So, what should you pick for your website listing? For now, your best bet is to be consistent with whatever is listed on your Google Places Page.

E) Link to Relevant Profiles and Sites: On the sidebar of this page, you can add “Recommended Links.” This is where you will want to add your business blog, social profiles, local listings and review sites you want to promote. To optimize each of these, use the following format: “Business Name + Site Name” For example, to link to your business Facebook Page, in the Label section, write “Business Name Twitter,” and then in the next box, list your Page’s unique URL.

F) Add 5 Pictures to Your Page: Finally, go to the top of the page and click the section “Add some photos here,” and then upload five photos that best showcase the life of your brand. These will remain on the photo strip of your page until you remove them, so select photos and images that will best showcase the life of your business, like product, location and employee photos or even logos of awards your business has won.

Once you are finished, click “Done editing,” which will allow you to use Google Plus as your Page.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages