Google & Reachlocal Small Business Conference @ Google Campus

Here are updated pictures of the Google Campus Headquarters. What an exciting day! I really enjoyed hanging out with some of the brightest minds and feeling the Google vibe at the Googleplex.

We had a big turnout of small business owners eager to learn more effective ways to market to their potential customers and how the online space is changing.

A BIG THANK YOU TO EVERYONE FOR COMING OUT TO OUR EVENT!

Now I’ve been told I must watch the movie “The Internship” as it was filmed onsite at Google HQ in Mountain View CA.

 

Bay Area Google Event 10/21/14 | Google Campus Tour

googletour
Struggling to get seen in local search? In this free seminar, Google will present the results of their extensive research on how today’s consumers look for and find local businesses on web and mobile. ReachLocal will then provide actionable tips you can use to put these insights to work for your business. Register today – and be in the know about how to get more prospective customers online.
SPACES ARE LIMITED:
Tuesday, October 21, 2014
8:30am – 12:00pm PDTGoogle Mountain View (Global HQ)
1900 Charleston Road Building 1900, Asilomar Room, Mountain View, CA 94043 (map)
 

Google Honors ReachLocal with North America Premier SMB Partner Award for “Best Quality Accounts”

google award

Still think the grass is greener on the other side? Think Again! Google has just announced the winner of the Premier SMB Partner Award for Best Quality and drum roll,,,,,,,,,,,,, ReachLocal has won! 🙂

Not only is ReachLocal a Premier SMB partner (the highest level achieved available) but we are also the exclusive Global SMB Partner with offices in almost every major continent.

“Our participation in the Google AdWords Premier SMB Partner Program underscores our commitment to helping local businesses harness the power of digital to help attract customers and grow their businesses,” said Josh Claman, president of ReachLocal. “Receipt of these awards is an honor and validation of our online marketing leadership and proficiency.”

http://www.businesswire.com/news/home/20140116005278/en/Google-Honors-ReachLocal-North-America-Premier-SMB#.Uth5UbRknz8

 

ReachLocal.com Has a Redesigned Website | Company News

new reachlocal website

ReachLocal (Nasdaq RLOC) has redesigned and added many pages to the existing website. Theofficial scoop from the company blog gets into many details of the new improvements and highlights a lot of the changes.

What’s New at ReachLocal.com? Not only does our new site highlight how we’ve helped local business owners with their online marketing, but it also features a completely new design for our brand, more interactive elements, enhanced content, and much, much more. We had many goals for the new ReachLocal website, but these three objectives were at the heart of what we wanted to accomplish:

1. Humanizing our Brand.

2. Proving our Results.

3. Sharing our Thought Leadership.

 

Small Business Marketing Solutions for Silicon Valley | Talal Melhem ReachLocal San Jose

 

DMA Map Region for SF Bay Area, Sacramento, & Monterey | Search Engine Marketing

When setting up a ReachSearch™ campaign (Pay Per Click search engine marketing) you can either set up a radius or a DMA (Designated Market Area). A radius is simply based in miles around a certain point (usually the location of the business)

When setting up a ReachDisplay™ campaign (Display Advertising) the publishers only allow DMA targeting.

I have included a quick guide on the 3 closest DMA’s for the ReachLocal San Jose office for reference.

San Francisco Bay Area DMA:

sf dma

Monterey DMA:

monterey dma

Sacramento DMA:

sac dma

 

Google Plus Local Business Pages Are Here | How to Set Up & Optimize | Local SEO Tips

 

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Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform. Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles.

How Pages Differ from Profiles

First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.

Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. You will also notice on the sidebar of Pages the ability to +1 and share the Page, whereas in a personal Profile, these options aren’t available.

How to Set Up Your Local Business Page

To get started, go to: https://plus.google.com/pages/create. You will need a Google Plus Profile to complete this process. That’s because you will use your personal Profile to manage your Brand Page. Learn more about setting up a personal Profile to promote your local business.

Next, from Create a Page on Google+, you will select your business type. If you are marketing your business to local customers online, you’ll want to select “Local Business or Place” rather than the Product, Brand, or Company options, because those options do not have specific data formats to let you share localized information like your business phone number, address, and hours of operation.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

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1) Select Your Phone Number: If you’re like many businesses, you may have several phone numbers. The one you want to add here is whichever phone number you have associated with your business’ Google Place Page. This will help increase your number of citations to your Page and is also important for the next step.

2) Select Your Business Place: If your phone number is affiliated with your claimed Google Places Page, your business should show up in the next step, including business address. If it isn’t, you’ll need to add your business to Google, following the dialog boxes provided under the “Not found?” section.

3) Identify Your Business Category: Next, you will select the category for you Page. Make sure to select the best fit for your business type here, because this also tells Google important information about your business.

4) Create Your Page: Once you’ve finalized all this information, you’ll need to agree to the terms and conditions and click “Create.” This will generate your Google Plus Page.

5) Upload Your Page Image: Next, you will want to upload a business profile image. This will require you to crop your image into a square shape, so you may want to request a designer to optimize your image to display in a square area if it is not already.

6) Get the Word Out. At this point, you can share with your personal account’s followers that you have created a Google Plus Page. However, if you choose not to share right now, you will be able to go back in and share your Page from your personal Profile at a later time.

7) Customize Your Page: To customize your business Page, select from top left hand side of your navigation bar the “Profile” icon, which is in the shape of a silhouette surrounded by a circle. Then, click the “About” tab of your profile and select “Edit Profile.” When in edit mode, you will notice a red bar on your profile instructing you to click on different parts of your profile to edit them. Currently, you have the option to optimize the following fields on your Google Plus Page About tab: introduction, hours, website, contact info, and recommended links. Here’s how top optimize these elements of your Page:

A) Customize Your Business Tagline: Underneath your business name, you have the ability to customize your business tagline. To optimize this for search, try using a formula that includes your location as well as your primary business keyword (but not your business name). For example, local business BBQ Post 401 could use the tagline: “Fredericksburg’s Best Pit Barbeque.”

B) Optimize Your Introduction: Start by creating an optimized introduction about your business. Make sure to write it so it best describes your business to readers, and also use your most important local keywords in this copy, hyperlinking one or two important keywords to your business website.

C) Add Business Hours: Next, add in your business hours. Make sure these are consistent with your actual hours of operation, and check that this is updated on your Google Places Page as well.

D) List Your Website: Your business may have a website, as well as a blog, social profiles, and local listings. So, what should you pick for your website listing? For now, your best bet is to be consistent with whatever is listed on your Google Places Page.

E) Link to Relevant Profiles and Sites: On the sidebar of this page, you can add “Recommended Links.” This is where you will want to add your business blog, social profiles, local listings and review sites you want to promote. To optimize each of these, use the following format: “Business Name + Site Name” For example, to link to your business Facebook Page, in the Label section, write “Business Name Twitter,” and then in the next box, list your Page’s unique URL.

F) Add 5 Pictures to Your Page: Finally, go to the top of the page and click the section “Add some photos here,” and then upload five photos that best showcase the life of your brand. These will remain on the photo strip of your page until you remove them, so select photos and images that will best showcase the life of your business, like product, location and employee photos or even logos of awards your business has won.

Once you are finished, click “Done editing,” which will allow you to use Google Plus as your Page.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

 

ReachLocal – Google Adwords Premier SMB Partner | Internet Marketing News

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“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.”

The Google AdWords Premier SMB Partner program is reserved for companies that meet Google’s highest standards of excellence, which is why we’re especially honored to have been hand-picked by Google. After all, since we began, and to this very day, we’ve had one (and only one) focus: to help local business owners like you reach local customers online.

 

Social Media Boxes and Like buttons 101 | What does this do and why do I need it?

This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.

A picture is worth 1000 words enjoy 😉

San Jose - ReachLocal - Internet Marketing Consultant - Talal Melhem, San Jose, CA 2011-09-08 16-25-34

 

Google Analytics Upgrade : Multi-Channel Funnel Tool | Google News

google-analytics-logo

Advanced marketing plans encompass many facets including display banner /remarketing /  content article marketing / social media /organic / pay per click. Google Analytics can now measure some of these efforts.

As the video analogy explains, measuring results of a marketing campaign is not just who made the score, but what players on the team contributed and assisted.

Talal Melhem ReachLocal San Jose Internet Marketing Consultant

 

 

Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

“When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.”