Google Plus Local Business Pages Are Here | How to Set Up & Optimize | Local SEO Tips

 

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Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform. Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles.

How Pages Differ from Profiles

First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.

Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. You will also notice on the sidebar of Pages the ability to +1 and share the Page, whereas in a personal Profile, these options aren’t available.

How to Set Up Your Local Business Page

To get started, go to: https://plus.google.com/pages/create. You will need a Google Plus Profile to complete this process. That’s because you will use your personal Profile to manage your Brand Page. Learn more about setting up a personal Profile to promote your local business.

Next, from Create a Page on Google+, you will select your business type. If you are marketing your business to local customers online, you’ll want to select “Local Business or Place” rather than the Product, Brand, or Company options, because those options do not have specific data formats to let you share localized information like your business phone number, address, and hours of operation.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

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1) Select Your Phone Number: If you’re like many businesses, you may have several phone numbers. The one you want to add here is whichever phone number you have associated with your business’ Google Place Page. This will help increase your number of citations to your Page and is also important for the next step.

2) Select Your Business Place: If your phone number is affiliated with your claimed Google Places Page, your business should show up in the next step, including business address. If it isn’t, you’ll need to add your business to Google, following the dialog boxes provided under the “Not found?” section.

3) Identify Your Business Category: Next, you will select the category for you Page. Make sure to select the best fit for your business type here, because this also tells Google important information about your business.

4) Create Your Page: Once you’ve finalized all this information, you’ll need to agree to the terms and conditions and click “Create.” This will generate your Google Plus Page.

5) Upload Your Page Image: Next, you will want to upload a business profile image. This will require you to crop your image into a square shape, so you may want to request a designer to optimize your image to display in a square area if it is not already.

6) Get the Word Out. At this point, you can share with your personal account’s followers that you have created a Google Plus Page. However, if you choose not to share right now, you will be able to go back in and share your Page from your personal Profile at a later time.

7) Customize Your Page: To customize your business Page, select from top left hand side of your navigation bar the “Profile” icon, which is in the shape of a silhouette surrounded by a circle. Then, click the “About” tab of your profile and select “Edit Profile.” When in edit mode, you will notice a red bar on your profile instructing you to click on different parts of your profile to edit them. Currently, you have the option to optimize the following fields on your Google Plus Page About tab: introduction, hours, website, contact info, and recommended links. Here’s how top optimize these elements of your Page:

A) Customize Your Business Tagline: Underneath your business name, you have the ability to customize your business tagline. To optimize this for search, try using a formula that includes your location as well as your primary business keyword (but not your business name). For example, local business BBQ Post 401 could use the tagline: “Fredericksburg’s Best Pit Barbeque.”

B) Optimize Your Introduction: Start by creating an optimized introduction about your business. Make sure to write it so it best describes your business to readers, and also use your most important local keywords in this copy, hyperlinking one or two important keywords to your business website.

C) Add Business Hours: Next, add in your business hours. Make sure these are consistent with your actual hours of operation, and check that this is updated on your Google Places Page as well.

D) List Your Website: Your business may have a website, as well as a blog, social profiles, and local listings. So, what should you pick for your website listing? For now, your best bet is to be consistent with whatever is listed on your Google Places Page.

E) Link to Relevant Profiles and Sites: On the sidebar of this page, you can add “Recommended Links.” This is where you will want to add your business blog, social profiles, local listings and review sites you want to promote. To optimize each of these, use the following format: “Business Name + Site Name” For example, to link to your business Facebook Page, in the Label section, write “Business Name Twitter,” and then in the next box, list your Page’s unique URL.

F) Add 5 Pictures to Your Page: Finally, go to the top of the page and click the section “Add some photos here,” and then upload five photos that best showcase the life of your brand. These will remain on the photo strip of your page until you remove them, so select photos and images that will best showcase the life of your business, like product, location and employee photos or even logos of awards your business has won.

Once you are finished, click “Done editing,” which will allow you to use Google Plus as your Page.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

 

Social Media Boxes and Like buttons 101 | What does this do and why do I need it?

This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.

A picture is worth 1000 words enjoy 😉

San Jose - ReachLocal - Internet Marketing Consultant - Talal Melhem, San Jose, CA 2011-09-08 16-25-34

 

What Are The 20 Most Expensive Keyword Categories In Google AdWords?

The top twenty keyword categories that demanded the highest costs per click are:

1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood

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How to deal with negative reviews about your business | Online Reputation | Review Sites

I have seen business owners so consumed over negative reviews they lose attention to doing what they need to be doing.. running they’re business. A negative review can consume and devour the mind of a business owner, especially one that take great pride in thier work. Here are the top 3 tips to get help with a possible fake negative review.

  1. Never comment or reply to point out that it’s a fake complaint. Even if it is – and even if you have proof. It’ll only make you seem argumentative and it creates doubt and distrust. Remember: how you conduct yourself professionally online reflects on your business, it is important to focus the attention away from the negative comment and towards a solution to make things right;  that’s going to win over new customers in the end.
  2. Try to flag the review so that website administrator can remove it. Sites like Yelp and Google’s Place Pages offer a way for users to flag reviews as inappropriate. This process is not immediate, however, and won’t guarantee that a flagged review will get removed or even filtered out of view going forward. This approach is more “crossed fingers” than “set in stone,” but it has a better chance of working if the review in question contains profanity, personal attacks, or is generally off-topic and unprofessional.
  3. Rally your fans, followers and favorite customers to flood sites with positivity. Remember, it’sagainst FTC Guidelines to offer any financial incentive in exchange for online reviews. But it’s well within your right to ask your loyal customers and advocates to post their own reviews out of the kindness of their hearts. When it comes to putting online reviews into context (LifeHacker andThe Consumerist both have great guides on this), both quality and quantity come into play. So encourage your happy customers to share their authentic experiences in clear, appropriate language to help balance the conversation about your business reputation online.

Want to learn more? give me a call. Talal

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Google+ Vs. Facebook | Video Chat Comparison | News Article

“Video chat is turning out to be a popular feature for social networking; we tried out both Facebook’s new Video Calling and Google+ Hangout.”

http://www.computerworld.com/s/article/9218244/Hands_on_Facebook_Video_Calling_vs._Google_Hangout

Facebook Video Calling

“Facebook’s new Video Calling service is powered by Skype; perhaps because of that, it’s simple and straightforward to use. You’ll first need to download a plug-in by going to www.facebook.com/videocalling, clicking on the Get Started button, then on the Setup button. At that point, you’ll download and install a Java plug-in.”

Google+ Hangout

“When more than two people participate in a Hangout, the large image shows whoever is talking — Hangout chooses which person will be center stage depending on audio feedback. If several people talk at the same time, the video goes back and forth from one to another.”

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+1 your website | How To Add The +1 Button to your homepage | Social Media Marketing

+1 your website Add +1 to your pages to help your site stand out +1 buttons let people who love your content recommend it on Google search.

Time to add this next to your Facebook Twitter and Youtube Logos. It’s gonna be big!

 

 

USE THAT EXTRA SPACE! | Large Profile Picture on Facebook | FB How To | Social Media Marketing

Congrats, you have created a FB business page and your customers are starting to like you. When you started you added a basic logo as your profile pic.. STOP! ITS TIME TO RETHINK THINGS.

Facebook allows you to maximize your profile picture to a size of 180×540 (width x height in pixels)

When deciding how to make your new profile picture you can keep your logo up top and include pictures of your business, of your services, and most importantly a phone number / call to action…  the most popular one right now is
“PLEASE LIKE THIS PAGE” or “LIKE OUR PAGE TO RECEIVE A GIFT” something along the lines to remind the customer to like your page.

Take a Look at some of these examples I have done for other clients.

Facebook-Profile Example

 

FB HOW TO | Converting a Personal Page to a Business Page on Facebook

You’re a savvy business owner and have over 1000 friends, everyone likes you were ahead of the curve and made a personal page for your business before Facebook decided to create business pages. Now your profile has 1000’s of friends and you don’t want to re-invent the wheel and create a new business page asking the same friends to like your page.

Well, Facebook realized this and now you can convert a personal page to a business page. HERE IS THE BEST PART, ALL YOUR FRIENDS BECOME INSTANT FANS 😉

Just realize that this tool is for the people that have their own personal profile and  merely created a business page for their business and made up a date of birth and gender etc…

The following is from the Facebook Help Section :

Why should I convert my profile to a Page?Since profiles are for meant individual people, they aren’t suited to meet your business needs. Page…Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures, which you can learn more about here.

Further, maintaining a profile for anything other than an individual person is a violation of Facebook’sStatement of Rights and Responsibilities. If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content. ”

Click here to convert your profile to a Page.

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How to claim your google places page in under 10 steps

This is really simple you do not need a lengthy tutorial..

step 1) go to http://www.google.com/places/

step 2) click on the get started

step 3) create a google account with your work email

basic q & a

q) do i need a gmail account for this?

a) no you do not need a gmail account but if you already have a gmail account you will automatically have a google account.

(personal preference create a new google account with your work email that you use as a main contact ex. info@autostore.com  as the username and remember your google password)

step 4) verify your new google account by checking your emails.. then log in

(note while logged in you will see in the upper right hand side your email as logged in)

step 5)  click on the list your business

step 6) enter your phone number and click find business information

step 7) google will either find your business or not if it doesn’t enter in all the details and you will get a card in the mail to verify.. since we are already assuming google has your map listing and we are claiming ownership instead of creating a new business we will continue with how to claim ownership.

step 8) enter in all the key information don’t worry about videos or pictures for now you can modify them after you own it at this point just add your store hours and most importantly your website. then click on submit.

step 9) at this point google will ask you how you would like to verify ownership phone call or postcard in the mail. a phone call is the fastest and most sought out method so make sure your business phone is in your hand when you verify by phone…. google calls right away.. there is a 6 digit pin you enter under the verification box and your done.

q) i am not getting the phone option did i do something wrong?

a)it appears if someone else tried to claim your listing or if you are in another state or country or if it is a brand new business google prefers to play it safe and verify by mail your listing .. original mail from google looked like post cards and nwo they recently were replaced with actual letters. either way KEEP AN EYE OUT FOR THE colored GOOGLE LOGO. mailing time is aprox. 5 days to 15 days depending on location.