Private Equity Firm Cerberus buys out 53% ownership of At&t Advertising Solutions

 

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“The local print directory business has been under significant pressure for quite awhile.  Idearc, Verizon’s directory business which was spun off in 2006, went through bankruptcy proceedings in 2009.  It was rebranded as SuperMedia in January 2010 and has continued to struggle with Moody’s downgrading its credit rating last month to Caa3.  Dex One, a former directories publisher of Sprint, also went through bankruptcy in 2009.  Yell, a spin-off of U.K.’s BT Group’s directories business, which owns U.K. and U.S. directory brands, had to renegotiate its £2.6bn net debt last December.”

“A major battle is underway to capture a position in the $39 billion local advertising market.  Google, Groupon, eBay, Yelp, CityGrid Media, Angie’s List, ReachLocal and many others are building businesses that innovate on the legacy of Yellow Page directories.”
  “Cerberus’ challenge will be to continue to purposefully and aggressively reorient an organization which has the dying print directory business in its DNA. “
“The assets at their disposal are quite impressive but can the leadership let the past go and embrace the very fast-moving innovation now occurring in online and mobile?”
Source: streetfightmag.com  Link to Full Article
yellowpages san jose
 

ReachLocal – Google Adwords Premier SMB Partner | Internet Marketing News

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“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.”

The Google AdWords Premier SMB Partner program is reserved for companies that meet Google’s highest standards of excellence, which is why we’re especially honored to have been hand-picked by Google. After all, since we began, and to this very day, we’ve had one (and only one) focus: to help local business owners like you reach local customers online.

 

Social Media Boxes and Like buttons 101 | What does this do and why do I need it?

This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.

A picture is worth 1000 words enjoy 😉

San Jose - ReachLocal - Internet Marketing Consultant - Talal Melhem, San Jose, CA 2011-09-08 16-25-34

 

Google Analytics Upgrade : Multi-Channel Funnel Tool | Google News

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Advanced marketing plans encompass many facets including display banner /remarketing /  content article marketing / social media /organic / pay per click. Google Analytics can now measure some of these efforts.

As the video analogy explains, measuring results of a marketing campaign is not just who made the score, but what players on the team contributed and assisted.

Talal Melhem ReachLocal San Jose Internet Marketing Consultant

 

 

Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

“When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.”

 

Google+ Vs. Facebook | Video Chat Comparison | News Article

“Video chat is turning out to be a popular feature for social networking; we tried out both Facebook’s new Video Calling and Google+ Hangout.”

http://www.computerworld.com/s/article/9218244/Hands_on_Facebook_Video_Calling_vs._Google_Hangout

Facebook Video Calling

“Facebook’s new Video Calling service is powered by Skype; perhaps because of that, it’s simple and straightforward to use. You’ll first need to download a plug-in by going to www.facebook.com/videocalling, clicking on the Get Started button, then on the Setup button. At that point, you’ll download and install a Java plug-in.”

Google+ Hangout

“When more than two people participate in a Hangout, the large image shows whoever is talking — Hangout chooses which person will be center stage depending on audio feedback. If several people talk at the same time, the video goes back and forth from one to another.”

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+1 your website | How To Add The +1 Button to your homepage | Social Media Marketing

+1 your website Add +1 to your pages to help your site stand out +1 buttons let people who love your content recommend it on Google search.

Time to add this next to your Facebook Twitter and Youtube Logos. It’s gonna be big!

 

 

The Fresh Advertising Trend | Facebook Advertising & Privacy Challenges | News Article

Lots of things are happening in the online marketing and advertising world. I found a great article that informs you what the top facebook executives are planning and the leaked Goldman and Sachs details on profit numbers . Also included is the Commscore results of where people spend their time, and where advertisers are spending there money. At the end of the day the inescapable result is that Google still grossed more in a month in 2010 than Facebook did all year, even though people spent more time on Facebook.

 time spent online
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Forbes.com | ReachLocal shares surge on Google deal, outlook | News Article

WOODLAND HILLS, Calif. — Shares of ReachLocal Inc. soared more than 30 percent on Wednesday after the online marketing company reported a partnership with Google Inc. and boosted its full-year financial outlook

The above is a short snippet of the entire article

I think this is a very powerful article about Reachlocal on Forbes.com

ReachLocal shares surge on Google deal, outlook

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