Small Business Marketing Seminar @ Google Headquarters 10/22/15 8:30am

Who/What: ReachLocal & Google will be presenting Digital Marketing for Small to Medium Size Businesses.

When/Where: October 22 2015 8:30AM-11:30AM .This free event will be at the Google Headquarters in Mountain View, CA.

How: space is limited register soon! go to http:/Reachlocal.com/googleplex-seminar

after you register email me your name number and business to  talal.melhem@reachlocal.com so i can confirm

ReachLocal Google Seminar 2015

 

 

Google & Reachlocal Small Business Conference @ Google Campus

Here are updated pictures of the Google Campus Headquarters. What an exciting day! I really enjoyed hanging out with some of the brightest minds and feeling the Google vibe at the Googleplex.

We had a big turnout of small business owners eager to learn more effective ways to market to their potential customers and how the online space is changing.

A BIG THANK YOU TO EVERYONE FOR COMING OUT TO OUR EVENT!

Now I’ve been told I must watch the movie “The Internship” as it was filmed onsite at Google HQ in Mountain View CA.

 

Bay Area Google Event 10/21/14 | Google Campus Tour

googletour
Struggling to get seen in local search? In this free seminar, Google will present the results of their extensive research on how today’s consumers look for and find local businesses on web and mobile. ReachLocal will then provide actionable tips you can use to put these insights to work for your business. Register today – and be in the know about how to get more prospective customers online.
SPACES ARE LIMITED:
Tuesday, October 21, 2014
8:30am – 12:00pm PDTGoogle Mountain View (Global HQ)
1900 Charleston Road Building 1900, Asilomar Room, Mountain View, CA 94043 (map)
 

Google Honors ReachLocal with North America Premier SMB Partner Award for “Best Quality Accounts”

google award

Still think the grass is greener on the other side? Think Again! Google has just announced the winner of the Premier SMB Partner Award for Best Quality and drum roll,,,,,,,,,,,,, ReachLocal has won! 🙂

Not only is ReachLocal a Premier SMB partner (the highest level achieved available) but we are also the exclusive Global SMB Partner with offices in almost every major continent.

“Our participation in the Google AdWords Premier SMB Partner Program underscores our commitment to helping local businesses harness the power of digital to help attract customers and grow their businesses,” said Josh Claman, president of ReachLocal. “Receipt of these awards is an honor and validation of our online marketing leadership and proficiency.”

http://www.businesswire.com/news/home/20140116005278/en/Google-Honors-ReachLocal-North-America-Premier-SMB#.Uth5UbRknz8

 

SMX West 2013 Search Engine Marketing Conference | ReachLocal San Jose | Internet Marketing

Photos from the SMX West 2013 Conference that took place at the San Jose Convention Center March 11, 2013. One of the best things I enjoyed was seeing Matt Cutts from Google give insight on best practices of SEO.

IMG_4992

 

Google AdWords: Enhanced Campaigns Video | Search Engine Marketing | Breaking News

Enhanced Campaigns will roll out to advertisers as an option beginning in February. Google is planning to upgrade all campaigns in mid-2013.

 

Google Buys Wildfire | Social Media Marketing | Breaking News

wildfire google

wildfire google

Google, Inc. has its extended its foothold in social media advertising by acquiring Wildfire, which helps firms deploy marketing campaigns on social networking sites such as Twitter and Facebook.

link to the full article here:

http://www.istockanalyst.com/finance/story/5976982/google-goog-rages-ahead-in-social-ads-with-wildfire-buy?goback=%2Egde_650455_member_142377971

 

WildfireFounders

Here is a snippet from wildfire’s blog:

“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”

link to full article here : http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-google/

 

ReachLocal and Google Form Global Strategic Partnership

Full article from Reuters.com

Google and ReachLocal Sign First-of-its-Kind Global AdWords™ Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a first-of-its-kind partnership with Google that designates ReachLocal as a global premier Google AdWords™ partner.

The strategic partnership is intended to accelerate the delivery of Google’s AdWords advertising program to local businesses internationally by combining ReachLocal’s feet-on-the-street sales model and SMB-focused search engine marketing platform with Google’s existing worldwide AdWords™ marketing and partnership support organizations. The partnership is designed to drive both growth in existing markets and expansion into new international markets over the next three years.

 

Argh! What happened to my Google Places?? Google+ Local is replacing it. Q&A

 

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Here is an excellent Q&A that goes over many questions marketers in the field have been asking.

Reviews

If a user just has a gmail account will they be able to write a review or must they also sign up for Google+?

They will need to sign up for Google +

So our customers are not able to leave reviews unless they are on Google+?

Yep, you need a Google+ account to write a review. See the help page.

Can reviewers leave anonymous reviews?

No. At this point it is real names only.

Is there any way to choose a nickname like we had in Places reviews?

No

Why am I not seeing the “Leave a Review” button?

These had been removed from the Places page in anticipation of this move and put on the new Google+ Local page. If you are still not seeing the review button it is because you have landed on the old Place page which is still accessible..

Why would Google make my re-publish old reviews while I’m trying to publish a NEW review for a different business? 

Why it happens at that point in the process was an intentional design decision. It is a one-time process needed since Google is moving from anonymous and nicknamed reviews to full, real identity reviews. This necessitated some sort of user approval process to explicitly allow your user name to be seen or to choose to make the review private.

Oh Google, you are driving me CRAZY! Can you please tell me how a dentist can have a Zagat review rating on their places page?

In this case it will be a single number indicating quality on the 0-30 scale.

 

reviews

Listings

I have my Google+ Business Page and my Google+ Local page claimed into different accounts. What do I do?

Keep managing them separately. From Vanessa: “We know it’s not ideal right now, but we’re working to consolidate these pages into a single page where you guys can manage your presence across Google. We’ll keep everyone posted on news in that regard.”

“To be very clear here, we will be combining any Google+ page you may have created with any matching upgraded Google Places listing (what we’re calling local Google+ pages).”

If I have several hundred listings how to I enter them in Google+ Local?

Bulk Upload was recently upgraded and is the method of choice for getting data into Google+ Local. Given its very recent upgrade that is likely to remain the case.

Do you think we’ll be able to create one Google + page for a franchise type business and link it to all of the listings? Otherwise, I fear that my clients will either a) be forced to create (and manage!) 400+ Google + pages or b) Take a huge rankings hit!

We do not yet know how Google will handle this parent child relationship. Google has given a great deal of thought to the needs of large companies in Google + and were slow to implement the needed features to get them right.

They have added multiuser management to Google+ and it appears that it will likely be a feature when the merger of the Business and Local pages occurs.

Based on this evidence I am optimistic that Google will put in place some a way for a large, multi location chain to easily manage both +  and +Local page.

The fact that the bulk upload was recently updated implies to me that these issues were considered and likely already “baked in”.

Do you know if the Google + page is automatically linked when you set it up and find it via phone number?

The claiming process has not changed.

How can I upload Videos?

You can no longer upload videos or use the Post to Place page feature in the Dashboard. So for now there is no way but obviously video is a critical part of Google + and it will be integrated sooner rather than later.

Why does the “See your listing on Google Maps” link in the dashboard not take me to the new Google+ Local page?

From Vanessa: “We’re working to update that link so that it redirects to the new local Google+ page. Stay tuned.”

Is the Google Google+ Local page still considered a search result?

Interesting question that I will put to Google. As it stands today the answer is yes AND no.

The Google + Local pages are indexed pages and are now showing up in the search results as a stand alone result in addition to a pinned result. So in that sense they are a web page and not a search result.

This will create some opportunity to use the page for reputation management and perhaps long tale strategies. They may become more important over time.

But the pages will still be updated automatically at Google’s whim if they suspect bad data and currently include competitors nearby so in that sense they are a Google controlled search result. They do not yet have ads on your page but that seems inevitable.

Can you please explain the difference of a Google+ Page compared to a Google+ Local Page? It seems like a lot of duplicate content? I don’t want to spend time and money creating both for all of our clients if they will eventually merge into one in the future?

From Vanessa: “A Google+ page has all the social features available to Google+ users — Hangouts, sharing to circles, video uploads, etc. A local Google+ page is just a new look to the Google Places listing, minus the social features. Those social features are coming soon, as I mention in my original post above. And as I also said, we know it’s not ideal needing to manage two separate pages.”

How will Google know to merge my Google+Local Page and my Google+Business Page?

From Vanessa: “Be sure to choose the Local category so that we can bring your multiple pages together to create one listing later on.”

How will I know when Google is planning on merging the two pages?

From Vanessa: “Go to this form — http://goo.gl/8apbo — give us you’re email address, and we’ll let you know when we can combine your pages in to a single page — like the ones we feature on the Google and Your Business blog post (http://goo.gl/lhF6S). ”

Where do you find a link for a Google+Local listing if you wanted to report a duplicate VIA the Troubleshooter?

Use the URL you see at the top of the local Google+ page.

Do the Place’s Dashboard Analytics track impressions and actions on the Google+Local Page?

From Vanessa: “activity from your Place page as well as new click and impression metrics on the local Google+ page that originated from Google.com and Google Maps. Metrics originating from within Google+ Local or from searches within Google+ Local won’t be displayed in the dashboard.”

Comment: It is not at all clear to me that blended results are currently being counted in the current view of the analytics so this might not be completely accurate.

Will this upgrade solve the duplicate listing problem?

The backend system that creates listings is largely unchanged. So some problems will persist. Certainly with a new level of trust and verification provided by Google +, additional ways to triangulate who listings belong to may mitigate the problem but this remains to be seen. A possible result is that dupes will be pushed so far out of sight they don’t have the same effect as they do currently.

The rapid fire changes are difficult to keep up with. One has to wonder – why is Google deliberately creating such a chaotic situation? 

Google has yet to learn that change is an anathema to most businesses. The updates occur on their development timeline and that is apparently chaotic.

Hopefully Google has taken the time to resolve some of the under the hood problems that have been so painful (merges, dupes, lost reviews) so what we lose in learning about the changes we can make up in efficiencies down the road. Here’s hoping!

What a mess it’s going to be when you’re trying to manage the new Plus+Places, but your login for each is different….

It would appear to me that the when the new local environment is fully fleshed out there will be multi user management so it MIGHT be workable.

I have a hard enough time trying to get small businesses to adopt Facebook and Twitter. I am concerned that the small businesses I work with will get frustrated with the lack of engagement they see with folks on G+.

It seems to me that the Google+ Local page can be approached with passively or proactively. Your clients will be able to manage it passively much like they do today. IF the Google+ starts gaining traction AND Google starts showing local results in the main SERPS based on that activity then it will clearly be in the client’s interest to engage with Google + (or have you engage in  Google+ on their behalf).

While it complicates things somewhere in the future, it holds out the promise of greater direct affect on business results than either Facebook or Twitter.

If the algorithm is going to continue to include social signals what do you think this means for the all mighty local citation?

At this point the algo has not changed and remains intact. So it plays whatever role it currently plays and will for some time.

Historically in both organic and local, elements of the ranking ago

persist even when new signals are added.  But like all of Google’s algos if Google upgrades it, it will need to handle a range of situations where some business categories have social signals and some do not. In this case, it will be a long time before there are signals in many categories of local business.

I added Google + account, and now I lost my first page indexing.

The two are likely not related. Penalties that we have come to know and love as well as glitches like dupes that cause ranking issues are likely to persist. It is more likely that you are experiencing one of Google’s traditional brain farts rather than a new one

Looks like Google+ Local page is showing only the first two categories that are listed in Places.

That is odd but accurate. It is not clear why Google is only showing two and if that has any significance in terms of ranking.

The “owner verified” designation is also apparently gone. It appears that the listings all have a “Is this your business?” and “Manage your page”.

According to Vanessa Google is working on fixing that.

So what now?

If you have any additional questions, you can post your questions to the Google+ FAQ forum.