Google Cracking Down On Fake Review Companies | Reputation Management | SEO | Online Reputation

fake-reviews

Looks like they (Google) don’t want “review stations” an example, an orthodontist that has a public pc for users to log in and write reviews on.. looks like they will target the IP address of the reviews to see if there is a pattern of reviews from the same computer for the same business and in addition to this possibly look at on the same PC if multiple accounts and reviews are being logged into to write reviews to try and stop the fake accounts. Hopefully they have addressed mobile users that share the WIFI at the places to write a review.. an prime example would be a restaurant or coffee shop that offers free wifi and people writing reviews on thier iphone for that restaurant or coffee shop.

Google-plus-local-e1340208497783

From GOOGLE:

  For reviewers:

  • Sometimes you may want to review multiple locations of the same business, such as your favorite fast food chain. Just remember to tailor each review to the specific location. Others will want to know what sets that location apart – be it the super friendly drive thru person, or maybe the unexpectedly awesome lake views.
  • Don’t write reviews for your current employer. We don’t allow reviews from current owners or employees.
  • Spam bots use URLs to redirect to other sites or potentially spread malware. We won’t show reviews with links, so, don’t put URLs in the text of your reviews

For business owners:

  • Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies — and we’ll take them down.
  • We don’t take down negative reviews for simply being negative for anyone, regardless of any other relationships with Google. Instead, we encourage you to utilize the owner response functionality to respond to the review and address the user’s concerns.
  • If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and we certainly don’t remove reviews unless they violate our guidelines.
  • Don’t set up a computer or tablet device in your place of business for customers to leave reviews on site. Consider sending a reminder e-mail so customers can review on their own time.
  • Remember, we don’t allow you to give customers free gifts or discounts for leaving reviews.

For SEOs:

  • If a business accepts paper comment cards it might be tempting to collect them and “digitize” them by posting the reviews on Google+ Local. We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.

 http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews’

http://productforums.google.com/forum/#!category-topic/business/HjNuoboBL1A

 

Google Places Makes a Change , Bye Bye 3rd Party Review Sites! Hello Google Reviews

 

Google-Places
How it was before and what has changed short and sweet. BEFORE google places took website reviews from online websites such as yelp, citysearch, insider pages, demandforce, kudzo, yahoo, and of course google reviews. It then showed a star rating and summed up the total.. NOW it only shows the total and star rating for google reviews.

How this changes the game of online marketing?

(a) a bad yelp review won’t hurt your star rating on google places.

(b) having 100 reviews from demandforce is not boosting your overall reviews #.

(c) companies that only focus on generating reviews for you on they’re website to increase your star rating now have no purpose.

It is important to mention however that even though the star rating algorithm has changed, building a web presence is as valuable as ever. Having reviews on all these sites are great and google did not change ranking. What this means is that  although your 100 reviews are not totally they are still effecting if you show up in 1st page of google places aka the 7-pack A-G listings.

 

For reference here is a news article from Tech Crunch:

http://techcrunch.com/2011/07/21/google-places-stops-stealing-reviews/

“Google Places looks different. It is cleaner, and there is a much bigger emphasis on user reviews and photos. And not just any reviews from all over the Web, but reviews written by Google users themselves. This should be a welcome change to third-party sources of reviews like Yelp and TripAdviser who have long complained that Google was building Google Places on the backs of their content while at the same time trying to replace them. Now Google Places no longer shows those reviews on Places pages for a specific venue, nor does it count them in the total number of reviews which it shows for each place. Instead, it links to the reviews from sites like Yelp, Zagat, and Citysearch separately and breaks out total review counts for each site. For instance, the Google Places page for Paxti’s Chicago Pizza in San Francisco went from 1,110 reviews to 171 reviews after the non-Google reviews were stripped out.”