ReachLocal is a Premier SMB Partner with Google

Not only is ReachLocal a Premier SMB Partner with Google but we are the largest global partner and received the award for Highest Quality Accounts.

http://finance.yahoo.com/news/google-honors-reachlocal-north-america-100000765.html

 

 

Google Honors ReachLocal with North America Premier SMB Partner Award for “Best Quality Accounts”

google award

Still think the grass is greener on the other side? Think Again! Google has just announced the winner of the Premier SMB Partner Award for Best Quality and drum roll,,,,,,,,,,,,, ReachLocal has won! 🙂

Not only is ReachLocal a Premier SMB partner (the highest level achieved available) but we are also the exclusive Global SMB Partner with offices in almost every major continent.

“Our participation in the Google AdWords Premier SMB Partner Program underscores our commitment to helping local businesses harness the power of digital to help attract customers and grow their businesses,” said Josh Claman, president of ReachLocal. “Receipt of these awards is an honor and validation of our online marketing leadership and proficiency.”

http://www.businesswire.com/news/home/20140116005278/en/Google-Honors-ReachLocal-North-America-Premier-SMB#.Uth5UbRknz8

 

ReachLocal & Google Partnership Video | Google Premier SMB Partner

This video recorded at Google Headquarters explains from Google ReachLocal’s relationship with Google. We then get to hear from the CEO of Reachlocal more about Reachlocal’s visions and goals.

 

ReachLocal and Google Form Global Strategic Partnership

Full article from Reuters.com

Google and ReachLocal Sign First-of-its-Kind Global AdWords™ Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a first-of-its-kind partnership with Google that designates ReachLocal as a global premier Google AdWords™ partner.

The strategic partnership is intended to accelerate the delivery of Google’s AdWords advertising program to local businesses internationally by combining ReachLocal’s feet-on-the-street sales model and SMB-focused search engine marketing platform with Google’s existing worldwide AdWords™ marketing and partnership support organizations. The partnership is designed to drive both growth in existing markets and expansion into new international markets over the next three years.

 

What is Quality Score and why does it matter? | Google Adwords | Understanding PPC

In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when ads are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

More Details from Google

 

Google study proves no matter what your organic strategy is, you still need PPC

Google released a Search Ads Pause research study which showed that 89% of the clicks from search ads are incremental, i.e., 89% of the visits to the advertiser’s site from ad-clicks are not replaced by organic clicks when the search ads are paused.

Just recently they found that on average, 50% of the ad clicks that occur with a top rank organic result are incremental.

googleimpact

 

SF Bay Area Testimonial | ReachLocal – Google Adwords Premier SMB Partner

Check out the video below to see how a Google AdWords customer named A&D Automatic Gate & Access has worked with ReachLocal (a Premier SMB Partner) to find new customers with their Google AdWords campaigns.

 

 

DMA Map Region for SF Bay Area, Sacramento, & Monterey | Search Engine Marketing

When setting up a ReachSearch™ campaign (Pay Per Click search engine marketing) you can either set up a radius or a DMA (Designated Market Area). A radius is simply based in miles around a certain point (usually the location of the business)

When setting up a ReachDisplay™ campaign (Display Advertising) the publishers only allow DMA targeting.

I have included a quick guide on the 3 closest DMA’s for the ReachLocal San Jose office for reference.

San Francisco Bay Area DMA:

sf dma

Monterey DMA:

monterey dma

Sacramento DMA:

sac dma

 

ReachLocal – Google Adwords Premier SMB Partner | Internet Marketing News

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“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.”

The Google AdWords Premier SMB Partner program is reserved for companies that meet Google’s highest standards of excellence, which is why we’re especially honored to have been hand-picked by Google. After all, since we began, and to this very day, we’ve had one (and only one) focus: to help local business owners like you reach local customers online.