Social Media Boxes and Like buttons 101 | What does this do and why do I need it?

This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.

A picture is worth 1000 words enjoy 😉

San Jose - ReachLocal - Internet Marketing Consultant - Talal Melhem, San Jose, CA 2011-09-08 16-25-34

 

How to deal with negative reviews about your business | Online Reputation | Review Sites

I have seen business owners so consumed over negative reviews they lose attention to doing what they need to be doing.. running they’re business. A negative review can consume and devour the mind of a business owner, especially one that take great pride in thier work. Here are the top 3 tips to get help with a possible fake negative review.

  1. Never comment or reply to point out that it’s a fake complaint. Even if it is – and even if you have proof. It’ll only make you seem argumentative and it creates doubt and distrust. Remember: how you conduct yourself professionally online reflects on your business, it is important to focus the attention away from the negative comment and towards a solution to make things right;  that’s going to win over new customers in the end.
  2. Try to flag the review so that website administrator can remove it. Sites like Yelp and Google’s Place Pages offer a way for users to flag reviews as inappropriate. This process is not immediate, however, and won’t guarantee that a flagged review will get removed or even filtered out of view going forward. This approach is more “crossed fingers” than “set in stone,” but it has a better chance of working if the review in question contains profanity, personal attacks, or is generally off-topic and unprofessional.
  3. Rally your fans, followers and favorite customers to flood sites with positivity. Remember, it’sagainst FTC Guidelines to offer any financial incentive in exchange for online reviews. But it’s well within your right to ask your loyal customers and advocates to post their own reviews out of the kindness of their hearts. When it comes to putting online reviews into context (LifeHacker andThe Consumerist both have great guides on this), both quality and quantity come into play. So encourage your happy customers to share their authentic experiences in clear, appropriate language to help balance the conversation about your business reputation online.

Want to learn more? give me a call. Talal

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USE THAT EXTRA SPACE! | Large Profile Picture on Facebook | FB How To | Social Media Marketing

Congrats, you have created a FB business page and your customers are starting to like you. When you started you added a basic logo as your profile pic.. STOP! ITS TIME TO RETHINK THINGS.

Facebook allows you to maximize your profile picture to a size of 180×540 (width x height in pixels)

When deciding how to make your new profile picture you can keep your logo up top and include pictures of your business, of your services, and most importantly a phone number / call to action…  the most popular one right now is
“PLEASE LIKE THIS PAGE” or “LIKE OUR PAGE TO RECEIVE A GIFT” something along the lines to remind the customer to like your page.

Take a Look at some of these examples I have done for other clients.

Facebook-Profile Example

 

How to claim your google places page in under 10 steps

This is really simple you do not need a lengthy tutorial..

step 1) go to http://www.google.com/places/

step 2) click on the get started

step 3) create a google account with your work email

basic q & a

q) do i need a gmail account for this?

a) no you do not need a gmail account but if you already have a gmail account you will automatically have a google account.

(personal preference create a new google account with your work email that you use as a main contact ex. info@autostore.com  as the username and remember your google password)

step 4) verify your new google account by checking your emails.. then log in

(note while logged in you will see in the upper right hand side your email as logged in)

step 5)  click on the list your business

step 6) enter your phone number and click find business information

step 7) google will either find your business or not if it doesn’t enter in all the details and you will get a card in the mail to verify.. since we are already assuming google has your map listing and we are claiming ownership instead of creating a new business we will continue with how to claim ownership.

step 8) enter in all the key information don’t worry about videos or pictures for now you can modify them after you own it at this point just add your store hours and most importantly your website. then click on submit.

step 9) at this point google will ask you how you would like to verify ownership phone call or postcard in the mail. a phone call is the fastest and most sought out method so make sure your business phone is in your hand when you verify by phone…. google calls right away.. there is a 6 digit pin you enter under the verification box and your done.

q) i am not getting the phone option did i do something wrong?

a)it appears if someone else tried to claim your listing or if you are in another state or country or if it is a brand new business google prefers to play it safe and verify by mail your listing .. original mail from google looked like post cards and nwo they recently were replaced with actual letters. either way KEEP AN EYE OUT FOR THE colored GOOGLE LOGO. mailing time is aprox. 5 days to 15 days depending on location.