With Facebook Filing for IPO details of the companies profits, revenue, and users has been disclosed.
Here are some much awaited details:
- $1 Billion in 2011 Profit
- Advertising Is 83% of Facebook’s Revenue
- Facebook’s total ad revenue in 2011: $3.15 billion
- Share of revenue attributed to advertising: 83%
- Share of revenue that was advertising at the beginning of 2010: 99%
- Percentage of sales in the U.S.: 56%
- Amount of revenue sourced from Zynga: 12%
- Amount Netflix spent advertising on Facebook in 2011: $3.9 million
- Amount The Washington Post spent: $4.2 million
- Facebook 2011 profit: $1 billion
- Revenue generated from virtual goods: $557 million
- Global monthly active users: 845 million
- Daily likes and comments: 2.7 billion
- Amount Facebook spent on advertising in 2011: $28 million
- Age of oldest Facebook senior exec: 44
- Likely Facebook market valuation: $75 to $100 billion
- COO Sheryl Sandberg’s 2011 compensation: $31 million
- Ms. Sandberg’s ownership share in Facebook: 1%
- CEO Mark Zuckerberg’s total 2011 compensation: $1.5 million
- Mr. Zuckerberg’s ownership stake: 28.2%
- Mr. Zuckerberg’s voting power: 56.9%
- Mr. Zuckerberg’s annual salary starting in 2013: $1
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