Latest Facebook Stats & Numbers | Facebook IPO News


With Facebook Filing for IPO details of the companies profits, revenue, and users has been disclosed.

Here are some much awaited details:

  • $1 Billion in 2011 Profit
  • Advertising Is 83% of Facebook’s Revenue
  • Facebook’s total ad revenue in 2011: $3.15 billion
  • Share of revenue attributed to advertising: 83%
  • Share of revenue that was advertising at the beginning of 2010: 99%
  • Percentage of sales in the U.S.: 56%
  • Amount of revenue sourced from Zynga: 12%
  • Amount Netflix spent advertising on Facebook in 2011: $3.9 million
  • Amount The Washington Post spent: $4.2 million
  • Facebook 2011 profit: $1 billion
  • Revenue generated from virtual goods: $557 million
  • Global monthly active users: 845 million
  • Daily likes and comments: 2.7 billion
  • Amount Facebook spent on advertising in 2011: $28 million
  • Age of oldest Facebook senior exec: 44
  • Likely Facebook market valuation: $75 to $100 billion
  • COO Sheryl Sandberg’s 2011 compensation: $31 million
  • Ms. Sandberg’s ownership share in Facebook: 1%
  • CEO Mark Zuckerberg’s total 2011 compensation: $1.5 million
  • Mr. Zuckerberg’s ownership stake: 28.2%
  • Mr. Zuckerberg’s voting power: 56.9%
  • Mr. Zuckerberg’s annual salary starting in 2013: $1




Social Media Boxes and Like buttons 101 | What does this do and why do I need it?

This is your NFL playbook strategy on what the buttons do and why you need them. A lot of my clients have had some confusion on what types of social media links they need to add on their website. Is it a like box? or a share box ? or what?. There are primarily 3 categories of boxes. links, call to action(like/follow) and share/viral.

A picture is worth 1000 words enjoy ūüėČ

San Jose - ReachLocal - Internet Marketing Consultant - Talal Melhem, San Jose, CA 2011-09-08 16-25-34


Google Analytics Upgrade : Multi-Channel Funnel Tool | Google News


Advanced marketing plans encompass many facets including display banner /remarketing /  content article marketing / social media /organic / pay per click. Google Analytics can now measure some of these efforts.

As the video analogy explains, measuring results of a marketing campaign is not just who made the score, but what players on the team contributed and assisted.

Talal Melhem ReachLocal San Jose Internet Marketing Consultant



Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

“When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.”


Google Places Makes a Change , Bye Bye 3rd Party Review Sites! Hello Google Reviews


How it was before and what has changed short and sweet. BEFORE google places took website reviews from online websites such as yelp, citysearch, insider pages, demandforce, kudzo, yahoo, and of course google reviews. It then showed a star rating and summed up the total.. NOW it only shows the total and star rating for google reviews.

How this changes the game of online marketing?

(a) a bad yelp review won’t hurt your star rating on google places.

(b) having 100 reviews from demandforce is not boosting your overall reviews #.

(c) companies that only focus on generating reviews for you on they’re website to increase your star rating now have no purpose.

It is important to mention however that even though the star rating algorithm has changed, building a web presence is as valuable as ever. Having reviews on all these sites are great and google did not change ranking. What this means is that  although your 100 reviews are not totally they are still effecting if you show up in 1st page of google places aka the 7-pack A-G listings.


For reference here is a news article from Tech Crunch:

“Google Places looks different. It is cleaner, and there is a much bigger emphasis on user reviews and photos. And not just any reviews from all over the Web, but reviews written by Google users themselves. This should be a welcome change to third-party sources of reviews like Yelp and TripAdviser who have¬†long complained¬†that Google was building Google Places on the¬†backs of their content¬†while at the same time trying to replace them. Now Google Places no longer shows those reviews on Places pages for a specific venue, nor does it count them in the total number of reviews which it shows for each place. Instead, it links to the reviews from sites like Yelp, Zagat, and Citysearch separately and breaks out total review counts for each site. For instance, the Google Places page for¬†Paxti‚Äôs Chicago Pizza¬†in San Francisco went from 1,110 reviews to 171 reviews after the non-Google reviews were stripped out.”


Google+ Vs. Facebook | Video Chat Comparison | News Article

“Video chat is turning out to be a popular feature for social networking; we tried out both Facebook’s new Video Calling and Google+ Hangout.”

Facebook Video Calling

“Facebook’s new Video Calling service is powered by Skype; perhaps because of that, it’s simple and straightforward to use. You’ll first need to download a plug-in by going to¬†, clicking on the Get Started button, then on the Setup button. At that point, you’ll download and install a Java plug-in.”

Google+ Hangout

“When more than two people participate in a Hangout, the large image shows whoever is talking — Hangout chooses which person will be center stage depending on audio feedback. If several people talk at the same time, the video goes back and forth from one to another.”



+1 your website | How To Add The +1 Button to your homepage | Social Media Marketing

+1 your website Add +1 to your pages to help your site stand out +1 buttons let people who love your content recommend it on Google search.

Time to add this next to your Facebook Twitter and Youtube Logos. It’s gonna be big!



USE THAT EXTRA SPACE! | Large Profile Picture on Facebook | FB How To | Social Media Marketing

Congrats, you have created a FB business page and your customers are starting to like you. When you started you added a basic logo as your profile pic.. STOP! ITS TIME TO RETHINK THINGS.

Facebook allows you to maximize your profile picture to a size of 180×540 (width x height in pixels)

When deciding how to make your new profile picture you can keep your logo up top and include pictures of your business, of your services, and most importantly a phone number¬†/ call to action…¬† the most popular one right now is
“PLEASE LIKE THIS PAGE” or ‚ÄúLIKE OUR PAGE TO RECEIVE A GIFT‚ÄĚ something along the lines to remind the customer to like your page.

Take a Look at some of these examples I have done for other clients.

Facebook-Profile Example


The Fresh Advertising Trend | Facebook Advertising & Privacy Challenges | News Article

Lots of things are happening in the online marketing and advertising world. I found a great article that informs you what the top facebook executives are planning and the leaked Goldman and Sachs details on profit numbers . Also included is the Commscore results of where people spend their time, and where advertisers are spending there money. At the end of the day the inescapable result is that Google still grossed more in a month in 2010 than Facebook did all year, even though people spent more time on Facebook.

 time spent online
revenue per visitor

Will Facebook Be the Death of Groupon? | Facebook Deals | ReachLocal | OpenTable | News Article

“Hello, inevitability. Deals for Facebook launches today in Atlanta, Austin, Dallas, San Diego, and San Francisco, offering users the opportunity to cash in on city-specific discounts through prepaid vouchers. The Deals tab has been active in those cities since last month, but the actual discounts start rolling in today.

Somewhere out in Chicago, Groupon is kicking itself for not pulling off its IPO sooner.”

Here the author mentions Reachlocal:

“Intriguingly, Facebook isn’t diving into this high-margin niche alone. Instead of setting up specialized sales forces in its launch cities, the site has simply teamed up with OpenTable (Nasdaq: OPEN¬†¬†) ,ReachLocal (Nasdaq: RLOC¬†¬†) , and other existing, city-specific discount providers.”

The above are two snippet of the entire article



FB HOW TO | Converting a Personal Page to a Business Page on Facebook

You‚Äôre a savvy business owner and have over 1000 friends, everyone likes you were ahead of the curve and made a personal page for your business before Facebook decided to create business pages. Now your¬†profile has 1000’s of¬†friends and you don’t want to re-invent the wheel and create a new business page asking the same friends to like your page.

Well, Facebook realized this and now you can convert a personal page to a business page. HERE IS THE BEST PART, ALL YOUR FRIENDS BECOME INSTANT FANS ūüėČ

Just realize that this tool is for the people that have their own personal profile and ¬†merely created a business page for their business and made up a date of birth and gender etc…

The following is from the Facebook Help Section :

Why should I convert my profile to a Page?Since profiles are for meant individual people, they aren’t suited to meet your business needs. Page…Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures, which you can learn more about here.

Further, maintaining a profile for anything other than an individual person is a violation of Facebook’sStatement of Rights and Responsibilities. If you don‚Äôt convert your profile to a Page, you risk permanently losing access to the profile and all of your content. ”

Click here to convert your profile to a Page.