Google Places Makes a Change , Bye Bye 3rd Party Review Sites! Hello Google Reviews

 

Google-Places
How it was before and what has changed short and sweet. BEFORE google places took website reviews from online websites such as yelp, citysearch, insider pages, demandforce, kudzo, yahoo, and of course google reviews. It then showed a star rating and summed up the total.. NOW it only shows the total and star rating for google reviews.

How this changes the game of online marketing?

(a) a bad yelp review won’t hurt your star rating on google places.

(b) having 100 reviews from demandforce is not boosting your overall reviews #.

(c) companies that only focus on generating reviews for you on they’re website to increase your star rating now have no purpose.

It is important to mention however that even though the star rating algorithm has changed, building a web presence is as valuable as ever. Having reviews on all these sites are great and google did not change ranking. What this means is that  although your 100 reviews are not totally they are still effecting if you show up in 1st page of google places aka the 7-pack A-G listings.

 

For reference here is a news article from Tech Crunch:

http://techcrunch.com/2011/07/21/google-places-stops-stealing-reviews/

“Google Places looks different. It is cleaner, and there is a much bigger emphasis on user reviews and photos. And not just any reviews from all over the Web, but reviews written by Google users themselves. This should be a welcome change to third-party sources of reviews like Yelp and TripAdviser who have long complained that Google was building Google Places on the backs of their content while at the same time trying to replace them. Now Google Places no longer shows those reviews on Places pages for a specific venue, nor does it count them in the total number of reviews which it shows for each place. Instead, it links to the reviews from sites like Yelp, Zagat, and Citysearch separately and breaks out total review counts for each site. For instance, the Google Places page for Paxti’s Chicago Pizza in San Francisco went from 1,110 reviews to 171 reviews after the non-Google reviews were stripped out.”