Google Analytics Upgrade : Multi-Channel Funnel Tool | Google News


Advanced marketing plans encompass many facets including display banner /remarketing /  content article marketing / social media /organic / pay per click. Google Analytics can now measure some of these efforts.

As the video analogy explains, measuring results of a marketing campaign is not just who made the score, but what players on the team contributed and assisted.

Talal Melhem ReachLocal San Jose Internet Marketing Consultant



Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

“When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.”


FB HOW TO | Converting a Personal Page to a Business Page on Facebook

You’re a savvy business owner and have over 1000 friends, everyone likes you were ahead of the curve and made a personal page for your business before Facebook decided to create business pages. Now your profile has 1000’s of friends and you don’t want to re-invent the wheel and create a new business page asking the same friends to like your page.

Well, Facebook realized this and now you can convert a personal page to a business page. HERE IS THE BEST PART, ALL YOUR FRIENDS BECOME INSTANT FANS 😉

Just realize that this tool is for the people that have their own personal profile and  merely created a business page for their business and made up a date of birth and gender etc…

The following is from the Facebook Help Section :

Why should I convert my profile to a Page?Since profiles are for meant individual people, they aren’t suited to meet your business needs. Page…Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures, which you can learn more about here.

Further, maintaining a profile for anything other than an individual person is a violation of Facebook’sStatement of Rights and Responsibilities. If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content. ”

Click here to convert your profile to a Page.