Apple Ditches YouTube & Google Maps In iOS 6 | Mobile Marketing | Breaking News

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The real bumps in the road may come with the introduction of Apple’s updated Maps app.

There are many new features getting introduced in the iOS 6 version of the Maps app, such asturn-by-turn navigation and a new “flyover” mode. But already many reviewers are missing the one thing that the new Maps doesn’t have: Google Maps data.

Instead, Apple’s mapping data is coming from vendors TomTom and Waze, with search data tied in to the Yelp location-based review service.

It’s expected that a new service, especially one replacing a highly robust geo-location dataset, is going to have some gaps in information. But it may be hard to explain that to phone users who suddenly can’t find businesses and other locations on their iPhones that were there before.

And the new dataset may not just be lacking a little – there could be big gaps. Waze CEO Noam Bardin distanced himself from the apparent coming storm when iOS hits the virtual shelves today, telling Business Insider, “Apple went out and partnered with the weakest player… They’re now coming out with the lowest, weakest data set and they’re competing against Google, which has the highest data set. What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically. And if you do have it, the route to it may not be the optimal route.”

LOOKS LIKE YELP IS A BIG WINNER IN THIS MOVE FROM APPLE TO MOVE FURTHER AWAY FROM GOOGLE.