ReachLocal Introduces ReachEdge : A Smart Website with Capture Technology & Lead Management Software

So what’s ReachEdge?

Simply put it is a service that includes CMS Website Design, SEO, CRM, and Email Marketing.

lets go over the basic acronyms:

  1. Website Design with CMS or Content Management System – ReachLocal Designs you a Conversion Friendly Website that has all best practices to get you more leads plus a CMS. Simply put a CMS lets you log in to your website and make updates to it like adding pics or updating paragraphs (think of how you update your personal facebook page)
  2. SEO – or Search Engine Optimization, falls in two main buckets on-site and offsite. ReachLocal has the hardware in place to work on the On-Site SEO to help you rank on the search engines.
  3. CRM – Or Customer Relationship Management is a software that is baked into the ReachEdge technology that lets you organize and manage all new leads and customers in a platform that is designed to let you get more sales and insight on new vs active vs existing leads or accounts.
  4. Email Marketing, this ties into the CRM lead management system and lets you create workflows for automated emails based on the type of lead.

sales funnel

When looking at the sales funnel above ReachEdge is designed to boost the middle section of the funnel specifically the Contact and Choose sections.

 

ReachLocal’s ReachCommerce local commerce platform now integrated with Yelp

ReachCommerce is a software solution for businesses that work in the home improvement field. For an example, now a plumber can manage scheduling, payment and customer interaction in one simple solution. This cool “all-in-one” software solution takes the home improvement category to a new level. The second cool part is a strategic partnership with Yelp to offer consumers the ability to book appointments with ReachCommerce businesses in real time, directly through their profiles on Yelp. Expect the Yelp integration in Q4.

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New Google design layout for local entertainment searches | local seo

Google has changed the layout for some new categories in the local search field such as bars hotels and restaurants.
So as a small business what should you do? Well if you look at the screenshot first obvious thing is that you now have a tiny square pic shown prominently up top MAKE SURE YOU GET A NICE ONE UP!
In the older days of SEO, it was all word / link / position focused. This is yet another example of how things are shifting away from that. An attractive inviting picture “assuming you are already showing up top” will be the main differentiator now instead of what position you were in the old layout.
carousel google sj

Carousel Results:

Amusement parks Convenience stores Nature preserves Arcades Deli Night clubs Art galleries Diners Pizza Attractions Dog parks Polish Bakeries Ethiopian Record stores Bars Fast food Restaurants BBQ German Sandwich Beer Grocery stores Sandwiches Breakfast Hamburgers Seafood Breweries Hotels Soup Brewpubs Indian Stadiums Cafes Italian Stadiums Catering Japanese Steakhouses Chinese Mediterranean Sushi Clubs Mexican Tacos Coffee shops Motel Thai Colleges Movie theaters Theaters Comedy clubs Museums Vietnamese

 

Traditional Local Results:

Accountants Eye doctor Pet store Animal Shelters Financial Advisors Physician Antique shop Fire stations Plumber Apartments Florist Police stations Attorney Furniture store Post office Auto dealer Gas station Real estate agent Auto shops Golf course Recycling Banks Health club Schools Bike shop Hospitals Self storage Bookstores Hostel Shoe store Bowling alley Insurance Agents Shopping center Car rental Insurance agents Shops Casino Jewelry store Spa Church Laundry Swimming pool Clothing store Libraries Synagogue Credit unions Locksmiths Taiwanese Daycare Moving companies Tattoo Dentist Office space Temple Department store Painter Toy store Electrician Parks Travel agency Employment agencies Pawn shop Vet

 

New Google Maps Offers personalized results built into the Map

Google Maps has a beta version out now! click here to join the waiting list.

Looks like it will take your reviews from you and your friends from google plus to provide personalized results. All this of course if you remain logged into your google account I am assuming while you are searching on the map.

new google maps

 

SMX West 2013 Search Engine Marketing Conference | ReachLocal San Jose | Internet Marketing

Photos from the SMX West 2013 Conference that took place at the San Jose Convention Center March 11, 2013. One of the best things I enjoyed was seeing Matt Cutts from Google give insight on best practices of SEO.

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