ReachLocal Introduces ReachEdge : A Smart Website with Capture Technology & Lead Management Software

So what’s ReachEdge?

Simply put it is a service that includes CMS Website Design, SEO, CRM, and Email Marketing.

lets go over the basic acronyms:

  1. Website Design with CMS or Content Management System – ReachLocal Designs you a Conversion Friendly Website that has all best practices to get you more leads plus a CMS. Simply put a CMS lets you log in to your website and make updates to it like adding pics or updating paragraphs (think of how you update your personal facebook page)
  2. SEO – or Search Engine Optimization, falls in two main buckets on-site and offsite. ReachLocal has the hardware in place to work on the On-Site SEO to help you rank on the search engines.
  3. CRM – Or Customer Relationship Management is a software that is baked into the ReachEdge technology that lets you organize and manage all new leads and customers in a platform that is designed to let you get more sales and insight on new vs active vs existing leads or accounts.
  4. Email Marketing, this ties into the CRM lead management system and lets you create workflows for automated emails based on the type of lead.

sales funnel

When looking at the sales funnel above ReachEdge is designed to boost the middle section of the funnel specifically the Contact and Choose sections.