Google AdWords: Enhanced Campaigns Video | Search Engine Marketing | Breaking News

Enhanced Campaigns will roll out to advertisers as an option beginning in February. Google is planning to upgrade all campaigns in mid-2013.

 

Google Cracking Down On Fake Review Companies | Reputation Management | SEO | Online Reputation

fake-reviews

Looks like they (Google) don’t want “review stations” an example, an orthodontist that has a public pc for users to log in and write reviews on.. looks like they will target the IP address of the reviews to see if there is a pattern of reviews from the same computer for the same business and in addition to this possibly look at on the same PC if multiple accounts and reviews are being logged into to write reviews to try and stop the fake accounts. Hopefully they have addressed mobile users that share the WIFI at the places to write a review.. an prime example would be a restaurant or coffee shop that offers free wifi and people writing reviews on thier iphone for that restaurant or coffee shop.

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From GOOGLE:

  For reviewers:

  • Sometimes you may want to review multiple locations of the same business, such as your favorite fast food chain. Just remember to tailor each review to the specific location. Others will want to know what sets that location apart – be it the super friendly drive thru person, or maybe the unexpectedly awesome lake views.
  • Don’t write reviews for your current employer. We don’t allow reviews from current owners or employees.
  • Spam bots use URLs to redirect to other sites or potentially spread malware. We won’t show reviews with links, so, don’t put URLs in the text of your reviews

For business owners:

  • Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies — and we’ll take them down.
  • We don’t take down negative reviews for simply being negative for anyone, regardless of any other relationships with Google. Instead, we encourage you to utilize the owner response functionality to respond to the review and address the user’s concerns.
  • If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and we certainly don’t remove reviews unless they violate our guidelines.
  • Don’t set up a computer or tablet device in your place of business for customers to leave reviews on site. Consider sending a reminder e-mail so customers can review on their own time.
  • Remember, we don’t allow you to give customers free gifts or discounts for leaving reviews.

For SEOs:

  • If a business accepts paper comment cards it might be tempting to collect them and “digitize” them by posting the reviews on Google+ Local. We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.

 http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews’

http://productforums.google.com/forum/#!category-topic/business/HjNuoboBL1A