ReachLocal and Google Form Global Strategic Partnership

Full article from Reuters.com

Google and ReachLocal Sign First-of-its-Kind Global AdWords™ Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a first-of-its-kind partnership with Google that designates ReachLocal as a global premier Google AdWords™ partner.

The strategic partnership is intended to accelerate the delivery of Google’s AdWords advertising program to local businesses internationally by combining ReachLocal’s feet-on-the-street sales model and SMB-focused search engine marketing platform with Google’s existing worldwide AdWords™ marketing and partnership support organizations. The partnership is designed to drive both growth in existing markets and expansion into new international markets over the next three years.