In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when ads are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
How cool is this? I was filmed in the background of this news article from cnet. They were filming the event at the Mountain View Center for Performing Arts in Downtown Mountain View, CA. The event was called the Startup Conference an annual networking event that connects VC’s Entrepreneurs and Techies.