Google study proves no matter what your organic strategy is, you still need PPC

Google released a Search Ads Pause research study which showed that 89% of the clicks from search ads are incremental, i.e., 89% of the visits to the advertiser’s site from ad-clicks are not replaced by organic clicks when the search ads are paused.

Just recently they found that on average, 50% of the ad clicks that occur with a top rank organic result are incremental.



Are You Ready for the Timeline Switch on your Facebook Page?

March 30th is the deadline when Facebook will flip the switch, make sure you get your pictures ready.