Social Media Marketing Tips | Fix that Profile Pic! | Profile Pic Cheat Sheet

Ever stumble across a business on twitter, youtube, or google plus and you can’t read the business name logo?

Here is the run down on sizes you need to make that graphic look clean and professional:

Square Profile:

Google Plus = 200 x 200 pixels

Twitter Pic = 72 x 72 pixels

Youtube Pic = 88 x 88 pixels

Rectangular Profile:

Facebook Pic = 180 width x 540 height pixels

Remember that on Facebook, make sure u create a nice tall profile pic. (don’t forget to center the thumbnail afterwards)

 

Google Plus Local Business Pages Are Here | How to Set Up & Optimize | Local SEO Tips

 

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Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform. Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles.

How Pages Differ from Profiles

First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.

Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. You will also notice on the sidebar of Pages the ability to +1 and share the Page, whereas in a personal Profile, these options aren’t available.

How to Set Up Your Local Business Page

To get started, go to: https://plus.google.com/pages/create. You will need a Google Plus Profile to complete this process. That’s because you will use your personal Profile to manage your Brand Page. Learn more about setting up a personal Profile to promote your local business.

Next, from Create a Page on Google+, you will select your business type. If you are marketing your business to local customers online, you’ll want to select “Local Business or Place” rather than the Product, Brand, or Company options, because those options do not have specific data formats to let you share localized information like your business phone number, address, and hours of operation.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages

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1) Select Your Phone Number: If you’re like many businesses, you may have several phone numbers. The one you want to add here is whichever phone number you have associated with your business’ Google Place Page. This will help increase your number of citations to your Page and is also important for the next step.

2) Select Your Business Place: If your phone number is affiliated with your claimed Google Places Page, your business should show up in the next step, including business address. If it isn’t, you’ll need to add your business to Google, following the dialog boxes provided under the “Not found?” section.

3) Identify Your Business Category: Next, you will select the category for you Page. Make sure to select the best fit for your business type here, because this also tells Google important information about your business.

4) Create Your Page: Once you’ve finalized all this information, you’ll need to agree to the terms and conditions and click “Create.” This will generate your Google Plus Page.

5) Upload Your Page Image: Next, you will want to upload a business profile image. This will require you to crop your image into a square shape, so you may want to request a designer to optimize your image to display in a square area if it is not already.

6) Get the Word Out. At this point, you can share with your personal account’s followers that you have created a Google Plus Page. However, if you choose not to share right now, you will be able to go back in and share your Page from your personal Profile at a later time.

7) Customize Your Page: To customize your business Page, select from top left hand side of your navigation bar the “Profile” icon, which is in the shape of a silhouette surrounded by a circle. Then, click the “About” tab of your profile and select “Edit Profile.” When in edit mode, you will notice a red bar on your profile instructing you to click on different parts of your profile to edit them. Currently, you have the option to optimize the following fields on your Google Plus Page About tab: introduction, hours, website, contact info, and recommended links. Here’s how top optimize these elements of your Page:

A) Customize Your Business Tagline: Underneath your business name, you have the ability to customize your business tagline. To optimize this for search, try using a formula that includes your location as well as your primary business keyword (but not your business name). For example, local business BBQ Post 401 could use the tagline: “Fredericksburg’s Best Pit Barbeque.”

B) Optimize Your Introduction: Start by creating an optimized introduction about your business. Make sure to write it so it best describes your business to readers, and also use your most important local keywords in this copy, hyperlinking one or two important keywords to your business website.

C) Add Business Hours: Next, add in your business hours. Make sure these are consistent with your actual hours of operation, and check that this is updated on your Google Places Page as well.

D) List Your Website: Your business may have a website, as well as a blog, social profiles, and local listings. So, what should you pick for your website listing? For now, your best bet is to be consistent with whatever is listed on your Google Places Page.

E) Link to Relevant Profiles and Sites: On the sidebar of this page, you can add “Recommended Links.” This is where you will want to add your business blog, social profiles, local listings and review sites you want to promote. To optimize each of these, use the following format: “Business Name + Site Name” For example, to link to your business Facebook Page, in the Label section, write “Business Name Twitter,” and then in the next box, list your Page’s unique URL.

F) Add 5 Pictures to Your Page: Finally, go to the top of the page and click the section “Add some photos here,” and then upload five photos that best showcase the life of your brand. These will remain on the photo strip of your page until you remove them, so select photos and images that will best showcase the life of your business, like product, location and employee photos or even logos of awards your business has won.

Once you are finished, click “Done editing,” which will allow you to use Google Plus as your Page.

Get the full scoop on how to optimize and manage your page by checking out our blog article How to Set Up & Optimize Google Plus Local Business Pages