Google Buys Wildfire | Social Media Marketing | Breaking News

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wildfire google

Google, Inc. has its extended its foothold in social media advertising by acquiring Wildfire, which helps firms deploy marketing campaigns on social networking sites such as Twitter and Facebook.

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Here is a snippet from wildfire’s blog:

“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”

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