When setting up a ReachSearch™ campaign (Pay Per Click search engine marketing) you can either set up a radius or a DMA (Designated Market Area). A radius is simply based in miles around a certain point (usually the location of the business)
When setting up a ReachDisplay™ campaign (Display Advertising) the publishers only allow DMA targeting.
I have included a quick guide on the 3 closest DMA’s for the ReachLocal San Jose office for reference.
San Francisco Bay Area DMA:
Monterey DMA:
Sacramento DMA:
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